Social Media and the Cultural Politics of Korean Pop Culture in East Asia 1st Edition by Sunny Yoon ISBN 1000931684 9781000931686

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Product details:

ISBN 10: 1000931684

ISBN 13: 9781000931686

Author:  Sunny Yoon 

Social Media and the Cultural Politics of Korean Pop Culture in East Asia 1st Edition: 

This volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region.

In the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China, and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology.

This book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.

 

Social Media and the Cultural Politics of Korean Pop Culture in East Asia 1st Edition Table of contents:

1 Introduction

PART I Social Media and Globalizing Asian Pop Culture

2 Emerging Asia and Global Communication

3 Changes in Mediascape and Social Media

4 Globalizing East Asian Media and Asian Identity

PART II Social Media and Cultural Politics in East Asia

5 Social Media and Fandom Community: The Case of BTS

6 Emerging China as Global Superpower and International Tensions in East Asia

7 Techno-Nationalism and International Conflicts between Japan and Korea

8 Inter-Asia Communication and Identity Politics: Hallyu and Anti-Hallyu in Taiwan

9 Social Media and Cyber-Imagination of Asian Communities

 

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Sunny Yoon,Social Media,Cultural Politics,Korean Pop,Culture,East Asia