From Little’s Law to Marketing Science: Essays in Honor of John D. C. Little 1st Edition by John R. Hauser; Glen L. Urban 0262331500 9780262331500

From Little’s Law to Marketing Science: Essays in Honor of John D. C. Little 1st Edition John R. Hauser – Ebook Instant Download/Delivery ISBN(s): 9780262331500,0262331500

Product details:

• ISBN 10:0262331500
• ISBN 13:9780262331500
• Author:John R. Hauser; Glen L. Urban

John D. C. Little of MIT’s Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little’s Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little’s colleagues and former colleagues, that reflect this pioneering scholar’s lasting influence.

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