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Handbook of Media Management and Economics 2nd Edition by Alan Albarran 9781351747523 1351747525

Name: Handbook of Media Management and Economics 2nd Edition by Alan Albarran 9781351747523 1351747525
SKU: EB-33981254
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Handbook of Media Management and Economics 2nd Edition Alan Albarran Digital Instant Download

Author(s): Alan Albarran, Bozena Mierzejewska, Jaemin Jung

ISBN(s): 9781138729292, 9781138729315, 9781315189918, 1138729299, 1138729310, 1315189917

Edition: 2

File Details: PDF, 2.54 MB

Year: 2018

Language: English

SKU: EB-33981254 Category: Business & Economics Tags: 1351747525, 9781351747523, Alan Albarran, Bozena Mierzejewska, Jaemin Jung

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Handbook of Media Management and Economics 2nd Edition Alan Albarran – Ebook Instant Download/Delivery ISBN(s): 9781351747523, 1351747525

Product details:

ISBN 10:1351747525
ISBN 13: 9781351747523
Author: Alan Albarran

Handbook of Media Management and Economics

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook’s chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Table contents:

Part I MME Research: Foundation and Overview
1 Media Management and Economics Research: A Historical Review
2 Theoretical Approaches in Media Management Research Revised
3 Evolving Research and Theories in Media Economics
4 Media Management and Economics Research in Europe
5 Media Management and Economics Research in Asia
6 Media Management and Economics Research in Latin America: Challenges and Opportunities for Scholars in the Field
Part II Fundamental Issues in MME Research
7 Human Resource Management in the Media
8 Strategic Management
9 Issues in Financial Management
10 Advertising in Media Management and Economics
11 Marketing and Branding
12 Media Policy
13 Mergers and Acquisitions and Their Performance
14 Content/Program Distribution
Part III Emerging Issues/Areas of Inquiry in MME Research
15 Media Innovation: Three Strategic Approaches to Business Transformation
16 Media Entrepreneurship
17 Social Media
18 Mobile Media
19 Multiplatform: A Distribution Perspective
20 Multiplatform: A Consumption Perspective
21 Media Globalization
22 Changes in Journalism in the Digital Age: The Evolution of News
Part IV Analytical Tools in MME Research
23 Methodological Approaches in Media Management and Economics
24 Audience Measurement and Analysis
25 The Transformation of Advertising Agencies in a Digital World
26 Big Data and Media Management
Part V Future Directions in MME Research
27 Media Management Research in the Twenty-First Century
28 Future Directions for Media Economics Research