Omnichannel Retail 2nd Edition by Tim Mason 139861274X 9781398612747

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ISBN 10: 139861274X
ISBN 13: 9781398612747
Author: Tim Mason

Omnichannel Retail examines how retailers can successfully integrate physical stores, digital platforms, and supply chains to deliver seamless customer experiences. In this updated second edition, Tim Mason explores evolving consumer behavior, data-driven decision-making, technology adoption, and operational strategies in a highly competitive retail environment. The book provides practical frameworks and real-world examples for students, managers, and professionals navigating modern retail transformation.

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Tags: Omnichannel, Retail, Tim Mason, physical stores, digital platforms