The scale up manual handbook for innovators entrepreneurs teams and firms 1st Edition Uday Phadke – Ebook Instant Download/Delivery ISBN(s): 9781786346261, 9781786346025, 9781786345905, 1786346265, 1786346028, 1786345900, 9781786346032, 1786346036
Product details:
- ISBN 10: 1786346036
- ISBN 13: 9781786346032
- Author: Uday Phadke
It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building blocks: the Triple Chasm Model, modified Commercialisation Readiness Levels, meso-economic Vectors and the Commercialisation Canvas. The approach supports different strategies for resource allocation, ranging from ‘lean’ techniques to sustainability initiatives based on the circular economy. The Manual includes many case studies and insights, which different ‘Actors’ can use at different points along the commercialisation journey.
Readership: Entrepreneurs, innovators, leaders and managers working in the industry, as well as students and researchers study in the field of entrepreneurship, innovation or business economics.
Table contents:
Chapter 1 Who is this Manual for?
Chapter 2 How to Use this Manual?
Chapter 3 Defining Scale-up
Chapter 4 The Product Scale-up Journey
Chapter 5 The Overall Approach
Chapter 6 Applying the Vectors
Chapter 7 The Typical Scale-up Journey
Chapter 8 Intervention Shaping: External Vectors
Chapter 9 Intervention Shaping: Internal Vectors
Chapter 10 Intervention Shaping: Composite Vectors
Chapter 11 The Commercialisation Monitor
Chapter 12 Tackling Multi-Product Firms
Chapter 13 Key Learnings from Case Studies
Chapter 14 Focus on Early Stage Growth
Chapter 15 From Inception to Sustainable Business Model
Chapter 16 From Inception to Significant Commercial Success
Chapter 17 Scaling with Multiple Products
Chapter 18 Scaling Your Proposition
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