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The Case Study Handbook Revised Edition by William Ellet ISBN 9781633696150 1633696154

Name: The Case Study Handbook Revised Edition by William Ellet ISBN 9781633696150 1633696154
SKU: EB-36874652
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The Case Study Handbook, Revised Edition: A Student’s Guide William Ellet Digital Instant Download

Author(s): William Ellet

ISBN(s): 9781633696150, 1633696154

Edition: Revised ed.

File Details: EPUB, 7.76 MB

Year: 2018

Language: English

SKU: EB-36874652 Category: Business & Economics - Management & Leadership Tag: William Ellet

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The Case Study Handbook Revised Edition by William Ellet – Ebook PDF Instant Download/Delivery: 9781633696150 ,1633696154
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ISBN 10: 1633696154
ISBN 13: 9781633696150
Author: William Ellet

Each year, thousands of new MBA and executive education students are introduced to a new learning tool: the business case. This book provides a distinctive and useful framework for analyzing, discussing, and writing about cases. It addresses the case method for students, a much larger market than case method teachers. At Harvard Business School alone, there are nearly 1,000 first-year MBA students per year, and few of them have any prior experience with the case method. HBS receives approximately 6,000 to 7,000 MBA applications per year, and all of the applicants who aspire to attend Harvard are potential customers for this book. Rather than a hodgepodge of tools and tips, this book offers a unique, integrated approach to case analysis, organized into three major case categories. The book provides detailed analyses of sample cases to demonstrate the use of the method in combination with the specialist methods taught in MBA classes. The book includes examples of effective student writing. The content of the book has had extensive field testing over a long period at Harvard Business School. A single book is a tiny investment compared to the cost of an MBA education and the career benefits the degree can yield. Audience: Current and potential MBA students; executive education students. Announced first printing: 20,000 Laydown goal: 3,500

The Case Study Handbook Revised Edition Table of contents:

1. What Is the Case Method? What’s in It for You?

PART I: ANALYZING CASES

2. What Is a Case?

3. The Skills You Need to Read and Analyze a Case

4. How to Analyze Decision Scenario Cases

5. How to Analyze Evaluation Scenario Cases

6. How to Analyze Problem-Diagnosis Scenario Cases

PART II: DISCUSSING CASES

7. How to Prepare and Discuss Cases

PART III: WRITING ABOUT CASES

8. How to Write Case-Based Essays

9. How to Write Decision Scenario Essays

10. How to Write Evaluation Scenario Essays

11. Writing about Problem-Diagnosis Scenario Cases

PART IV: CASES FOR ANALYSIS AND WRITING

General Motors: Packard Electric Division

Malaysia in the 1990s (A)

Allentown Materials Corporation: The Electronic Products Division (Abridged)

PART V: STUDY GUIDES FOR CASE ANALYSIS AND WRITING

Study Guide for Decision Scenario Cases

Study Guide for Evaluation Scenario Cases

Study Guide for Problem-Diagnosis Scenario Cases

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