The Production Of Consumer Society Cultural Economic Principles Of Distinction 1st Edition by Ernst Mohr 3837657035 9783837657036

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ISBN 10: 3837657035 

ISBN 13: 9783837657036

Author: Ernst Mohr

With a novel quality theory of consumption which treats opulence and self-restraint in consumption styles symmetrically, Ernst Mohr shows how social distance and proximity are communicated by consumption and produced by communication. He positions fringe styles with those of the mainstream in an overall stylistic system of society and analyses their encounters. Rigorously derived, the approach casts fresh light on the cultural and social evolution as well as the business models of the consumer industry. It provides a coherent interdisciplinary access to the aesthetic turn of society that has so far been treated with contradictory paradigms.

The Production Of Consumer Society Cultural Economic Principles Of Distinction 1st Table of contents:

Chapter 1. Material 
Chapter 2. Style
Chapter 3. Distant and Near Vision 
Introduction 
Chapter 4. Inside Culture’s Sorting Plant 
Chapter 5. Social Volition and Cultural Prowess 
Chapter 6. Cultural Selection 
Chapter 7. Social Evolution 
Introduction 
Chapter 8. Cultural Juxtaposition and Stylistic Fertilisation 
Chapter 9. Identity Industry 
Chapter 10. The Added Value of Becoming 

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