UX Strategy 2nd Edition by Jaime Levy ISBN 9781492052432 1492052434

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Product details:

ISBN 10: 1492052434
ISBN 13: 9781492052432
Author: Jaime Levy

UX Strategy 2nd Edition Table of contents:

Chapter 1. What Is UX Strategy

The Evolution of the Term UX Strategy

Chapter 2. The Four Tenets of UX Strategy

How I Discovered My UX Strategy Framework

Tenet 1: Business Strategy

Tenet 2: Value Innovation

Tenet 3: Validated User Research

Tenet 4: Frictionless UX

Recap

Chapter 3. Defining the Initial Value Proposition

The Blockbuster Value Proposition

What Is a Value Proposition?

If You Don’t Want to Live in a Fantasy World…

Recap

Chapter 4. Conducting Competitive Research

Learning Lessons, the Hard Way

Looking at the Competition to Uncover Nuggets

Understanding the Meaning of Competition

Researching All of the Competitive Data Points

Recap

Chapter 5. Analyzing the Competition

The Blockbuster Value Proposition, Part 2

What Is an Analysis?

The Four Steps to Conducting a Competitive Analysis

It Is Time to Take a Stand

Recap

Chapter 6. Storyboarding Value Innovation

Timing Really Is Everything

Techniques for Value Innovation Discovery

Business Models, Value Innovation, and Online Dating

Recap

Chapter 7. Creating Prototypes for Experiments

Giving It Your Best Shot

How I Became an Experiment Addict

Defining Experiments Today

Rapid Prototyping for Value Proposition Validation

Recap

Chapter 8. Conducting Online User Research

March 2020 Timeline: Coping with Insanity

User Research Primer

The Three Main Phases of Online User Research

Recap

Chapter 9. Designing for Conversion

Funnel Business

Growth Hacking, Growth Design, and the Hook Model

Conducting Landing Page Experiments

Recap

Chapter 10. Denouement

Appendix: References

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