Global Strategic Management 5th Edition by Philippe Lasserre 9781350932982 1350932981

Global Strategic Management, 5th Philippe Lasserre – Ebook Instant Download/Delivery ISBN(s): 9781350932951, 1350932957, 9781350932982, 1350932981

Product details:

• ISBN 10: 1350932981
• ISBN 13: 9781350932982
• Author:  Philippe Lasserre 

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Table contents:

Part I Global contexts
1 Globalization of markets and competition
2 The emerging global environment
3 Globalization, societies and cultures
4 Globalization, sustainable development and social responsibility
Part II Global strategies
5 Designing a global strategy
6 Assessing countries’ attractiveness
7 Entry strategies
8 Global mergers, acquisitions and strategic alliances
Part III Managing globally
9 Global marketing
10 Global operations and digital networks
11 Global innovation
12 Global financial management
13 Global human resource management
14 Designing a global organization
Part IV Conclusions
15 Current and future trends in globalization
16 Global strategic management in action: Haier – the building of a globalchampion, 1984–2020

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