The 30 Day MBA in Marketing Your Fast Track Guide to Business Success 3rd Edition by Colin Barrow ISBN 9781398611023 1398611026
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Product details:
ISBN 10: 1398611026
ISBN 13: 9781398611023
Author: Colin Barrow
The 30 Day MBA in Marketing Your Fast Track Guide to Business Success 3rd Edition Table of contents:
01 Introduction to marketing
Understanding markets
Marketing in the internet era
Online video courses and lectures
Online video case studies
02 Buyer behaviour
Understanding customers
Features, benefits and proofs
Market research
Market segmentation
What market segmentation can help a business achieve
Online video courses and lectures
Online video case studies
03 Marketing strategy
Devising marketing strategy – the overview
Getting the measure of markets
Brands
Marketing mix
Strategic purpose
Online video courses and lectures
Online video case studies
04 Products and services
Generic product categories
Product/service life cycle
Quality
Online video courses and lectures
Online video case studies
05 Advertising and promotion
The rules of advertising
Websites and effective internet presence
Tracking website traffic
Selling
Online video courses and lectures
Online video case studies
06 Place and distribution
Channel structures
Channels of distribution
Logistics
Outsourcing
Online video courses and lectures
Online case studies
07 Pricing
Economic theory and pricing strategy
Pricing strategies – the marketing options
Pricing objectives
Review your products and services
Online video courses and lectures
Online video case studies
08 People: managing the marketing organization
Marketing strategy vs structure, people and systems
Structures – the options
People
Systems
Culture
Organizational behaviour
Online video courses and lectures
Online video case studies
09 Maths for marketing
Quantitative research and analysis
Forecasting
Surveys and sample size
Marketing operations
Online video courses and lectures
Online case studies
10 Marketing and the law
Trading regulations
Employment legislation
Intellectual property
Ethics in marketing
Online video courses and lectures
Online video case studies
11 Marketing plans and budgets
Shaping marketing plans – tools and techniques
Marketing and business plans
Budgets and variances
Online video courses and lectures
Online video case studies
12 Essential accounting and finance for marketing
Accounting
Finance
Pricing decisions and their relationship with costs, volume and ultimately profits
Crowdfunding
Marketing investment decisions
Online video courses and lectures
Online video case studies
Index
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