A Handbook of Media and Communication Research Qualitative and Quantitative Methodologies 3rd Edition by Klaus Bruhn Jensen 9781351029377 1351029371

A Handbook of Media and Communication Research Qualitative and Quantitative Methodologies 3rd Edition Klaus Bruhn Jensen – Ebook Instant Download/Delivery ISBN(s): 9781138492899, 9781138492905, 9781138492929, 1138492892, 1138492906, 1138492922, 2020036054, 2020036055, 9781351029377, 1351029371

Product details:

• ISBN 10: 1351029371
• ISBN 13: 9781351029377
• Author:  Klaus Bruhn Jensen 

Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research. Updates to this edition include: An overview of the interrelations between networked, mass, and interpersonal communication. A new chapter on digital methods. Three chapters illustrating different varieties of media and communication research, including industry–academic collaboration and participatory action research. Presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions. 　 This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.

Table contents:

1 Introduction: the state of convergence in media and communication research
Part I – History: sources of media and communication research
2 The humanistic sources of media and communication research
3 The social-scientific sources of media and communication research
Part II – Systematics: processes of communication
Media organizations
4 The production of entertainment media
5 News production
Media texts
6 Analysing news discourse
7 Mediated fiction
Media users
8 Media effects: quantitative traditions
9 Media reception: qualitative traditions
Media contexts
10 Communication in contexts: beyond mass-interpersonal and online-offline divides
11 The cultural contexts of media and communication
12 History, communication, and media
Part III – Practice: scientific approaches and social applications
Empirical research designs
13 Quantitative approaches to media and communication research
14 The qualitative research process
15 Digital methods for media and communication research
16 The complementarity of qualitative and quantitative methodologies in media and communication rese
Multiple media, multiple methods
17 Personal media in everyday life: a baseline study
18 Media industries and audience research: an analytic dialogue on the value of engagement
19 Employing media-rich participatory action research to foster youth voice
Communicating research
20 The social origins and uses of media and communication research

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