Active Audience A New Materialistic Interpretation of a Key Concept of Cultural Studies by Huimin Jin 3839418968 9783839418963

Active Audience A New Materialistic Interpretation of a Key Concept of Cultural Studies Huimin Jin – Ebook Instant Download/Delivery ISBN(s): 9783839418963,3839418968

Product details:

• ISBN 10:3839418968
• ISBN 13:9783839418963
• Author:Huimin Jin

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies’ engagement with the active audience theory of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall’s classical model of encoding/decoding and close readings of David Morley’s groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

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