Brand Singapore Third Edition Nation Branding in a World Disrupted by Covid 19 1st edition by Koh Buck Song ISBN 9814928380 978-9814928380

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ISBN 10: 9814928380
ISBN 13: 978-9814928380
Author: Koh Buck Song

How can Brand Singapore renew itself once again, amidst a global pandemic?

Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes.

This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history.

“A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.” – Yasu Ota, Nikkei Asian Review, Japan

Brand Singapore Third Edition Nation Branding in a World Disrupted by Covid 19 1st Table of contents:

Preface

• Acknowledgments
• Introduction to the 3rd Edition
• Understanding Nation Branding in the Context of Singapore
• The Impact of Covid-19 on Global Nation Branding

Chapter 1: Introduction to Nation Branding

• Defining Nation Branding
• The Importance of Branding for Countries
• Global Trends in Nation Branding
• Historical Context of Singapore’s National Image

Chapter 2: The Evolution of Brand Singapore

• Early Strategies in Nation Branding
• Singapore’s Global Image Before the Pandemic
• Key Influences and Drivers Behind Singapore’s National Brand
• How Brand Singapore Has Been Positioned in the Global Economy

Chapter 3: Nation Branding in a Pandemic World

• The Global Impact of Covid-19 on National Brands
• Crisis Management: How Singapore Adapted Its Brand During the Pandemic
• The Role of Government and Key Stakeholders in Brand Singapore’s Response
• Comparative Analysis: How Other Nations Have Managed Their Brands Amid Covid-19

Chapter 4: Reaffirming Trust and Resilience

• Singapore’s Approach to Health, Safety, and Resilience
• Communicating Trust: Singapore’s Transparency During the Pandemic
• Crisis Communication and Nation Branding: Lessons Learned
• Global Perception of Singapore’s Response to Covid-19

Chapter 5: Digital Transformation and Brand Singapore

• The Role of Digital Media in Shaping National Brand Perceptions
• Singapore’s Digital Economy and Smart Nation Initiatives
• Nation Branding in the Age of Social Media and Digital Connectivity
• The Use of Virtual Platforms to Showcase Singapore During the Pandemic

Chapter 6: Sustainability and Brand Singapore Post-Covid

• The Global Shift Toward Sustainability and Green Initiatives
• How Singapore Has Positioned Itself as a Global Leader in Sustainability
• Environmental Leadership as a Pillar of Nation Branding
• Post-Pandemic Strategies for Building a Sustainable and Resilient National Image

Chapter 7: Soft Power and Global Influence

• Singapore’s Use of Soft Power in Nation Branding
• Cultural Diplomacy and Its Role in the Brand Singapore Strategy
• The Role of Singapore’s Global Events and Institutions in Strengthening Its Brand
• Building Global Alliances and Leveraging Influence Post-Covid

Chapter 8: Brand Singapore and Tourism

• The Impact of the Pandemic on Singapore’s Tourism Sector
• Rebuilding the Tourism Industry as a Core Component of Nation Branding
• Promoting Singapore as a Safe, Clean, and Resilient Destination
• New Approaches to Tourism Marketing in the Post-Covid World

Chapter 9: Brand Singapore in the Global Economic Context

• Economic Growth and Brand Singapore: Analyzing Key Economic Drivers
• The Role of Innovation, Technology, and Business Environment in Nation Branding
• Positioning Singapore as a Global Business Hub
• The Challenges of Maintaining a Competitive Edge Post-Pandemic

Chapter 10: Future Directions for Brand Singapore

• Long-Term Vision for Brand Singapore in a Post-Pandemic World
• Strategies for Brand Evolution and Staying Relevant
• Key Lessons and Takeaways for Other Nations
• The Role of Citizen Engagement in Shaping Brand Singapore

Epilogue

• Final Thoughts: Reflections on Brand Singapore’s Journey
• The Global Legacy of Singapore’s Response to Covid-19

Appendices

• Appendix A: Timeline of Major Nation Branding Milestones for Singapore
• Appendix B: Surveys and Global Perception Studies on Brand Singapore
• Appendix C: Resources for Further Reading on Nation Branding and Global Perception
• Appendix D: Key Policy Documents on Brand Singapore Strategy

Index

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