Business Management for the IB diploma 2nd Edition by Peter Stimpson, Alex Smith – Ebook PDF Instant Download/Delivery: 9781316397367 ,131639736X
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Product details:
ISBN 10: 131639736X
ISBN 13: 9781316397367
Author: Peter Stimpson, Alex Smith
Business Management for the IB diploma 2nd Edition Table of contents:
UNIT 1: BUSINESS ORGANISATION AND ENVIRONMENT
1.1 Introduction to business management
1.2 Types of organisations
1.3 Organisational objectives
1.4 Stakeholders
1.5 External environment
1.6 Growth and evolution
1.7 Organisational planning tools (HL only)
UNIT 2: HUMAN RESOURCE MANAGEMENT
2.1 Functions and evolution of human resource management
2.2 Organisational structure
2.3 Leadership and management
2.4 Motivation
2.5 Organisational (corporate) culture (HL only)
2.6 Industrial/employee relations (HL only)
UNIT 3: FINANCE AND ACCOUNTS
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break-even analysis
3.4 Final accounts (some HL only)
3.5 Profitability and liquidity ratio analysis
3.6 Efficiency ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal (some HL only)
3.9 Budgeting (HL only)
UNIT 4: MARKETING
4.1 The role of marketing
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The four Ps – product, price, promotion and place
4.6 The extended marketing mix of seven Ps (HL only)
4.7 International marketing (HL only)
4.8 E-commerce
UNIT 5: OPERATIONS MANAGEMENT
5.1 The role of operations management
5.2 Production methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Production planning (HL only)
5.6 Research and development (HL only)
5.7 Crisis management and contingency planning (HL only)
UNIT 6: EXAMINATION SKILLS
6.1 Examination skills
Index
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Peter Stimpson,Alex Smith,Business Management,IB diploma