Sale!

Chinese Local New Luxury Brands in a Digitally Empowered Era 1st Edition by Hongbo Lai ISBN 9789811621444 9811621446

Name: Chinese Local New Luxury Brands in a Digitally Empowered Era 1st Edition by Hongbo Lai ISBN 9789811621444 9811621446
SKU: EB-35140844
Availability: InStock

Original price was: $50.00.Current price is: $25.00.

Chinese Local New Luxury Brands in a Digitally Empowered Era Cultivation Transformation and Upgrading 1st Edition Hongbo Lai Digital Instant Download

Author(s): Hongbo Lai

ISBN(s): 9789811621444, 9811621446

Edition: 1

File Details: PDF, 4.26 MB

Year: 2021

Language: English

SKU: EB-35140844 Category: Business & Economics - Sales & Marketing Tag: Hongbo Lai

Description

Chinese Local New Luxury Brands in a Digitally Empowered Era 1st Edition by Hongbo Lai – Ebook PDF Instant Download/Delivery: 9789811621444 ,9811621446
Full download Chinese Local New Luxury Brands in a Digitally Empowered Era 1st Edition after payment

Product details:
ISBN 10: 9811621446
ISBN 13: 9789811621444
Author: Hongbo Lai

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of “what, why and how”. Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China’s local luxury industry.

Chinese Local New Luxury Brands in a Digitally Empowered Era 1st Edition Table of contents:

1. Introduction

2. Conceptual Framework

3. Connotation and Mechanism

4. Cultivation Methods of Chinese Local New Luxury Brands: A Perspective of Design Driven Innovation

5. Communication Methods of Chinese Local New Luxury Brands: A Perspective of Digital Media Communication

6. Case Studies

7. Conclution and Prospect

People also search for Chinese Local New Luxury Brands in a Digitally Empowered Era 1st Edition:

2 luxury goods from china

top chinese luxury brands

popular luxury brands in china

chinese local luxury brand

chinese luxury jewelry brands

Tags: Hongbo Lai, Chinese Local, New Luxury Brands, Digitally Empowered