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Contemporary Advertising and Integrated Marketing Communications 15th Edition by William Arens, Michael Weigold ISBN 9781259548154 1259548155

Name: Contemporary Advertising and Integrated Marketing Communications 15th Edition by William Arens, Michael Weigold ISBN 9781259548154 1259548155
SKU: EB-32793494
Availability: InStock

Original price was: $50.00.Current price is: $25.00.

Contemporary Advertising and Integrated Marketing Communications 15th Edition William F. Arens Digital Instant Download

Author(s): William F. Arens, Michael F. Weigold

ISBN(s): 9781259548154, 1259548155

Edition: 15

File Details: PDF, 37.72 MB

Year: 2016

Language: English

SKU: EB-32793494 Category: Business & Economics - Sales & Marketing Tags: Michael F. Weigold, William F. Arens

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Contemporary Advertising and Integrated Marketing Communications 15th Edition by William Arens, Michael Weigold – Ebook PDF Instant Download/Delivery: 9781259548154 ,1259548155
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ISBN 10: 1259548155
ISBN 13: 9781259548154
Author: William Arens, Michael Weigold

Contemporary Advertising, 15/e is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising and Integrated Marketing Communications 15th Edition Table of contents:

Contemporary Advertising and Integrated Marketing Communications 15th Edition Table of contents:
Introduction to Integrated Marketing Communications
Understanding Consumer Behavior
Strategic Planning and Campaign Development
Media Planning and Buying
Creative Strategy and Execution
Digital and Social Media Marketing
Public Relations and Corporate Communication
Sales Promotion and Direct Marketing
Measuring Advertising Effectiveness
Global Advertising Strategies
Ethics and Social Responsibility in Advertising
The Future of Integrated Marketing Communications

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