Crafting Effective HTML Email Beautiful emails that work everywhere 1st Edition by Remi Parmentier ISBN 9781098140960

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ISBN 13: 9781098140960
Author: Remi Parmentier

Learn the secrets that HTML email pros use to create effective emails that work well in every single email client!

Emails are part of almost every web project, from password reset to order confirmations to marketing emails. Yet coding HTML emails is dreaded among even the most experienced web developers as they can be tricky, given the multiple quirks of different email clients. This short book explains modern HTML email best practices, from how to deal with multiple email clients, to adding interactivity (yes you can do that!), to accessibility, and more. We’ll finish with a complete case study: a redesign of SitePoint’s very own email newsletter. Stop worrying about HTML email and learn to love the craft!

Crafting Effective HTML Email Beautiful emails that work everywhere 1st Table of contents:

Chapter 1. Who Should Read This Book?
Conventions Used
Code Samples
Tips, Notes, and Warnings
Supplementary Materials
Getting Started
Email Isn’t Dead
HTML Emails Aren’t Stuck in the 1990s
Defining an Email Client
“Email Developer” Is a Job
Conclusion
Chapter 2: Essential Best Practices
Supporting the Outlooks
How the Outlook Rendering Engine Works
Conditional Comments
mso- Properties
VML
Rendering at 120dpi
Making Your Emails Work without
Avoiding Automatic Links
Using Real URLs
Adding an Empty
Keeping Email Sizes below 102KB
Removing CSS Comments
Using an HTML5 Doctype
Conclusion
Chapter 3: Adding Interactivity to HTML Emails
Hover Effects on Link Buttons
Swapping Images on Hover
Toggling Content on Click
A Basic Checkbox
Wrapping a Checkbox inside a Label
Conditional Comments for Outlook
Hiding the Checkbox in Other Email Clients
Using the ~ General Sibling Combinator
Conclusion
Chapter 4: Accessibility in HTML Emails
Using Semantic Markup
Adding role=”presentation” to Tables
Using Headings, Paragraphs, and Lists
Adding role=”article”
The alt Attribute
Setting an Empty alt Attribute
Setting Appropriate Alternative Text
The lang Attribute
Conclusion
Chapter 5: A Case Study: Redesigning SitePoint’s Weekly Newsletter
A Full-width Header
A More Semantic Article Block
Responsive versus Mobile First
Conclusion

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