Creativity for Innovation Management 1st Edition by Ina Goller, John Bessant – Ebook PDF Instant Download/Delivery: 1317247469, 9781317247463
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Product details:
ISBN 10: 1317247469
ISBN 13: 9781317247463
Author: Ina Goller; John Bessant
Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship. This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of activities linked to relevant tools and techniques, as well as a range of case studies. By working through key competence areas at personal and then team levels, students then have an opportunity to practice and enhance these skills. This will be complemented by online resources which will provide students with access to key tools and techniques plus activities to help develop their creativity. This textbook is ideal for students of innovation, management and entrepreneurship, as well as professionals in those industries that want to excel by developing and applying their own creativity at work.
Creativity for Innovation Management 1st Table of contents:
SECTION 1
1 Creativity …?
SECTION 2
2 Exploring problems
3 Being open
4 Building up willpower
5 Self-awareness
SECTION 3
6 Creating and sharing visions
7 Practising psychological safety
8 Supporting ideas
9 Pushing the frontiers
SECTION 4
10 Creating the context
SECTION 5
11 User innovation
12 High-involvement innovation
13 Design thinking
14 Creativity under extreme constraints
15 Agile innovation and lean start-up
SECTION 6
16 The future of creativity
Index
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Ina Goller,John Bessant,Creativity