Design School Type A Practical Guide for Students and Designers 1st Edition by Richard Poulin ISBN 1631594397 9781631594397

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Product details:

ISBN 10: 1631594397

ISBN 13: 9781631594397

Author:  Richard Poulin 

Design School: Type: A Practical Guide for Students and Designers 1st Edition: Design School: Type is an in-depth guide to the rules and practices of typography, you’ll learn the essential skills of the professional typographer in the detail.

Searching for a way to increase your skills as a typographer? This instructive guide, specially designed for students, recent graduates, and self-taught designers is a comprehensive introduction to typography. These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers.

Each section is interspersed with tests designed to help you retain the information they’ve covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career.

 

Design School: Type: A Practical Guide for Students and Designers 1st Edition Table of contents:

1. Type Classifications

• Descriptions and Classifications
  • Humanist
  • Old Style
  • Transitional
  • Modern
  • Slab Serif
  • Sans Serif
    • Grotesque
    • Neo-Grotesque
    • Geometric
    • Humanist
  • Glyphic
  • Script (Formal, Casual, Calligraphic)
  • Decorative
  • Blackletter (Textura, Bastarda, Fraktur, Rotunda)
• Test your Knowledge

2. Terminology

• Type Anatomy
• Serif Anatomy
• Terminal Anatomy
• Key Typographic Terms
• Test your Knowledge

3. Characters and Glyphs

• Variations in Typographic Forms
• Character and Glyph Types
  • Small Caps
  • Figures
  • Ligatures
  • Fractions
  • Swash Characters
  • Non-Typographic Glyphs
  • Punctuation Marks
  • Question Marks, Apostrophes, and Prime Symbols
  • Parentheses and Brackets
  • Dashes and Hyphens
  • Typographic Glyphs
  • Intellectual Property Glyphs
  • Currency Glyphs
  • Mathematical Glyphs
  • Other Typographic Characters
  • Bullets
  • Diacritical Marks
  • End Marks
  • Initial Letters
  • Paragraph and Section Marks
  • Standard Keyboard Functions
• Test your Knowledge

4. Typographic Principles

• Measurement
• Spacing
  • Letter Spacing
  • Kerning
  • Word Spacing
  • Line Spacing
• Alignment
• Readability and Legibility
• Emphasis and Hierarchy
• Test your Knowledge

5. Selecting Typefaces

• By Context
• For Visual Harmony
• Test your Knowledge

6. Typography in Practice

• Test your Knowledge Answers
• Resources

 

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