Digital Media Influence A Cultivation Approach 1st Edition by Andy Ruddock 9781529700275 1529700272

Digital Media Influence A Cultivation Approach 1st Edition Andy Ruddock – Ebook PDF Instant Download/Delivery ISBN(s): 9781529700275, 1529700272

Product details:

• ISBN 10: 1529700272
• ISBN 13: 9781529700275
• Author: Andy Ruddock

Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological  and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.

Table contents:

1 Cultivation Analysis and the World of George Gerbner

2 School Shootings: The Mean World Syndrome

3 Stories of White Male Power? Understanding Trumpism

4 ‘Mainstreaming’: How Media Normalise Islamophobia

5 Casting and Fate: It’s Different for Girls; Policing Women Onscreen

6 Things Can Only Get Better: The Difficulties of Building a Cultural Environment Movement

People also search:

how does digital media impact society

what is cultivation in media

what is digital media culture

cultivation media theory

cultivation media definition