Ditch the Act Reveal the Surprising Power of the Real You for Greater Success 1st Edition by Leonard Kim, Ryan Foland 1260454371 9781260454376

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Product details:

ISBN 10: 1260454371

ISBN 13: 9781260454376

Author: Leonard Kim, Ryan Foland

Be human. It’s the only way to get ahead in business today. Competition today is fiercer than ever. It seems that every job candidate is flashing a world-class resume and every business competitor is the absolute best at what they do. Don’t be fooled. People exaggerate. And don’t be discouraged. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater self-confidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts. Ditch the Act shows how to present your humanness—imperfect and flawed but honest, resilient, and willing to learn—in strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, long-lasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can. By creating a personal brand that’s honest and authentic and that reveals personal struggles, you’ll build stronger, longer-lasting relationships—and achieve greater success. Careers and businesses based on authenticity and truth aren’t just more rewarding than those founded on hyperbole and the “hard sell.” Because they’re founded on durable, robust relationships, they’re rock-solid—and better withstand business uncertainty and tough times. Ditch the act, be real—and jump ahead of the competition before they even know you are there.

Ditch the Act Reveal the Surprising Power of the Real You for Greater Success 1st Table of contents:

PART 1 YOU DON’T HAVE TO BE ANYONE BUT YOURSELF

Chapter 1 Own Your Whole Story

Chapter 2 Don’t Be Ideal, Be Real

Chapter 3 When You Speak, Speak Your Truth

Chapter 4 Run Farther with Imperfect Friends

PART 2 LET YOUR FEARS GUIDE YOU

Chapter 5 Your Brand Is Who You Are

Chapter 6 Your Brand Precedes You

Chapter 7 Put Yourself Out There

Chapter 8 Ditch the Act and Be Yourself

PART 3 REVEAL YOUR WHOLE SELF

Chapter 9 Step One: Positioning Is an Art Form

Chapter 10 Step Two: Discover What Makes You Stand Out

Chapter 11 Step Three: Overcome Fear and Share

Chapter 12 Step Four: Focus on Form, Not Force

Chapter 13 Step Five: Make Eye Contact with the Camera

Chapter 14 Step Six: Be Consistent with Content

Chapter 15 Step Seven: Keep It Social

Chapter 16 Step Eight: Sequential Steps Create Success

Chapter 17 Your Success Is Half the Story

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Leonard Kim,Ryan Foland,Ditch,Reveal,Power