E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers [Team-IRA] 1st Edition by Kunle Campbell 9781398607996 1398607991

E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers [Team-IRA] 1st Edition Kunle Campbell – Ebook Instant Download/Delivery ISBN(s): 9781398608009, 1398608009, 9781398607996, 1398607991

Product details:

• ISBN 10: 1398607991
• ISBN 13: 9781398607996
• Author: Kunle Campbell

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Table contents:

1 How to think about and approach e-commerce growth

2 Collaborative cross-functional growth

3 Brand core: the foundation for growth

4 Consumer behaviour

5 Customer data

6 Customer acquisition

7 Retention for long-term growth

8 Audience and community building: why high-growth e-commerce brands are publishers

9 Lifecycle marketing and personalized experiences

10 Search engine marketing

11 Paid social advertising

12 Channel marketing

13 Product development cycles for growth

14 How to cultivate a culture of experimentation

15 Alternative but effective routes to e-commerce growth

16 Finance: what you should know and an overview for growth

17 Tracking success: team makeup and key metrics

18 Develop your growth roadmap

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