Email Marketing Demystified Build a Massive Mailing List Write Copy that Converts and Generate More Sales Internet Business Series 1st Edition by Matthew Paulson 0990530051 9780990530053

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Product details:

ISBN 10: 0990530051

ISBN 13: 9780990530053

Author: Matthew Paulson

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.

Inside the book, you’ll learn how to:

• Build a massive mailing list using 15 different proven list building techniques.
• Write compelling copy that engages your readers and drives them to take action.
• Optimize every step of your email marketing funnel to skyrocket your sales.
• Grow a highly-engaged and hungry fan-base that will devour your content.
• Create six new revenue streams for your business using email marketing.
• Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 3 million investors and generates more than $25 million per year in revenue through his business MarketBeat using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

Released in 2022, the new third edition of Email Marketing Demystified includes the latest strategies and tactics that advanced digital marketers are using to maximize their email game. Plus, learn how to adapt to new privacy initiatives like the California Consumer Protection Act (CCPA) and Apple’s Mail Privacy Protection (MPP)

Email Marketing Demystified Build a Massive Mailing List Write Copy that Converts and Generate More Sales Internet Business Series 1st Table of contents:

PREFACE TO THE THIRD EDITION

FOREWORD by John McIntyre

INTRODUCTION

CHAPTER ONE: Selecting an Email Service Provider (ESP)

CASE STUDY #1: MarketBeat

CHAPTER TWO: Building Your Mailing List Through Your Website

CASE STUDY #2: SignWell

CHAPTER THREE: 16 Ways to Grow Your Mailing List Independently of Your Website

CASE STUDY #3: GMB Fitness

CHAPTER FOUR: Mailing Your List: How, What, and When to Send to Your Audience

CHAPTER FIVE: Writing Email That Inspires Users to Take Action

CASE STUDY #4: USGolfTV

CHAPTER SIX: Monetization: Six Ways to Make Money with Your Mailing List

CHAPTER SEVEN: Email Deliverability and List Maintenance

CASE STUDY #5: Oliver Wicks

CHAPTER EIGHT: Legal Aspects of Email Marketing

CHAPTER NINE: Outbound Email Marketing

CHAPTER TEN: Web Push Notifications: Your Second Email List

CASE STUDY #6: GoGo Photo Contest

FINAL THOUGHTS

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