Essentials of MIS 15th Global Edition by Kenneth Laudon, Jane Laudon, Carol Guercio Traver ISBN 9780137946792 1292450363

Essentials of MIS 15th Global Edition by Kenneth Laudon, Jane Laudon, Carol Guercio Traver – Ebook PDF Instant Download/Delivery: 9780137946792 ,1292450363
Full download Essentials of MIS 15th Global Edition after payment

Product details:

ISBN 10: 1292450363
ISBN 13: 9780137946792
Author: Kenneth Laudon, Jane Laudon, Carol Guercio Traver

• Learning CatalyticsTM is a student response tool that helps you generate class discussion, customize your lecture, and promote peer-to-peer learning based on real-time analytics. Learning Catalytics uses students’ smartphones, tablets, or laptops to engage them in more interactive tasks.
• Pearson eTextbook enhances learning-both in and out of the classroom. Students can take notes, highlight, and bookmark important content, or engage with interactive lecture and example videos that bring learning to life anytime, anywhere via MyLab or the app.
• Dynamic Study Modules help students study chapter topics and the language of MIS on their own by continuously assessing their knowledge application and performance in real time. These are available as graded assignments prior to class, and are accessible on smartphones, tablets, and computers.
• The Gradebook offers an easy way for you and your students to see their performance in your course.
Item Analysis lets you quickly see trends by analyzing details like the number of students who answered correctly/incorrectly, time on task, and more.
And because it’s correlated with the AACSB Standards, you can track students’ progress toward outcomes that the organization has deemed important in preparing students to be leaders.
• Accessibility (ADA)-Pearson is working toward WCAG 2.0 Level AA and Section 508 standards, as expressed in the Pearson Guidelines for Accessible Educational Web Media. Moreover, our products support customers in meeting their obligation to comply with the Americans with Disabilities Act (ADA) by providing access to learning technology programs for users with disabilities.

Essentials of MIS 15th Global Edition Table of contents:

Part I: Information Systems in the Digital Age
Chapter 1. Business Information Systems in Your Career
Chapter-Opening Case: Smart Shelves Reinvent the Retail Space
1-1 Understand why information systems are essential for running and managing a business.
How Information Systems are Transforming Business
Key Challenges in Management Information Systems
Globalization Challenges and Opportunities: A Flattened World
Business Drivers of Information Systems
1-2 Define an information system, explain how it works, and identify its people, organizational, and technology components.
What is An Information System?
It Isn’t Simply Technology: The Role of People and Organizations
Dimensions of Information Systems
Spotlight On: Technology: UPS Competes Globally with Information Technology
1-3 Apply a four-step method for business problem solving to solve information system-related problems.
The Problem-Solving Approach
A Model of the Problem-Solving Process
The Role of Critical Thinking in Problem Solving
The Connections among Business Objectives, Problems, and Solutions
1-4 Describe the information systems skills and knowledge that are essential for business careers.
How Information Systems Will Affect Business Careers
Information Systems and Business Careers: Wrap-Up
How This Book Prepares You for the Future
Spotlight On: People: Will a Robot Steal Your Job?
1-5 Understand how MIS can help your career.
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Achieving Operational Excellence: Creating an Executive Payroll Register with Spreadsheet Software
Improving Decision Making: Using the Internet to Locate Jobs Requiring Information Systems Knowledge
Collaboration and Teamwork Project
Business Problem-Solving Case: Adyen and Fintech: Driving Change in the Financial Services Industry
Chapter 1 References
Chapter 2. Global E-business and Collaboration
Chapter-Opening Case: Microsoft Teams Helps Toyota Motor North America (TMNA) Do Even Better
2-1 Identify the major features of a business that are important for understanding the role of information systems.
Organizing a Business: Basic Business Functions
Business Processes
Managing a Business and Firm Hierarchies
The Business Environment
The Role of Information Systems in a Business
2-2 Explain how information systems serve different management groups in a business, and how systems that link the enterprise improve organizational performance.
Systems for Different Management Groups
Spotlight On: Organizations: Carbon Lighthouse Lights Up with the Internet of Things (IoT), Big Data, and Cloud Computing
Systems for Linking the Enterprise
E-business, E-commerce, and E-government
2-3 Understand why systems for collaboration, social business, and knowledge management are so important and the technologies they use.
What is Collaboration?
What is Social Business?
Business Benefits of Collaboration and Social Business
Building a Collaborative Culture and Business Processes
Tools and Technologies for Collaboration and Social Business
Spotlight On: Technology: Zoom: Quality Videoconferencing for Every Budget
Systems for Knowledge Management
2-4 Describe the role of the information systems function in a business.
The Information Systems Department
Information Systems Services
2-5 Understand how MIS can help your career.
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using a Spreadsheet to Create a Town Budget
Achieving Operational Excellence: Using Internet Software to Plan Efficient Transportation Routes
Collaboration and Teamwork Project
Business Problem-Solving Case: How Much Does Technology Help Collaboration?
Chapter 2 References
Chapter 3. Achieving Competitive Advantage with Information Systems
Chapter-Opening Case: N26: A Bank Without Branches
3-1 Demonstrate how Porter’s competitive forces model, the value chain model, synergies, core competencies, and network-based strategies help companies use information systems for competitive advantage
Porter’s Competitive Forces Model
Information System Strategies for Dealing with Competitive Forces
Spotlight On: People: Customer Experience Management: A New Strategic Weapon
The Internet’s Impact on Competitive Advantage
The Business Value Chain Model
Synergies, Core Competencies, and Network-Based Strategies
Disruptive Technologies: Riding the Wave
3-2 Describe how information systems help businesses compete globally.
The Internet and Globalization
Global Business and System Strategies
Global System Configuration
3-3 Describe how information systems help businesses compete using quality and design
What is Quality?
How Information Systems Improve Quality
3-4 Explain the role of business process management (BPM) in enhancing competitiveness
What is Business Process Management?
Spotlight On: Organizations: GCB Bank: A Digital Transformation
3-5 Understand how MIS can help your career
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using a Database to Analyze Sales Performance
Improving Decision Making: Using Web Tools to Configure and Price an Automobile
Collaboration and Teamwork Project
Business Problem-Solving Case: Offline, Online, and Back: The Evolution of the UK Grocery Market
Chapter 3 References
Chapter 4. Ethical and Social Issues in Information Systems
Chapter-Opening Case: Apps That Track: A Double-Edged Sword
4-1 Identify the ethical, social, and political issues raised by information systems
A Model for Thinking about Ethical, Social, and Political Issues
Five Moral Dimensions of the Information Age
Key Technology Trends that Raise Ethical Issues
4-2 Describe principles for conduct that can be used to guide ethical decisions
Basic Concepts: Responsibility, Accountability, Liability, and Due Process
Ethical Analysis
Ethical Principles
Professional Codes of Conduct
Some Real- World Ethical Dilemmas
4-3 Explain how contemporary information systems technologies and the Internet pose challenges to the protection of individual privacy and intellectual property.
Information Rights: Privacy and Freedom in the Internet Age
Property Rights: Intellectual Property
4-4 Discuss the issues that contemporary information systems raise with respect to system quality, accountability and control, and the quality of everyday life.
System Quality: Data Quality and System Errors
Accountability and Control: Software and Internet Liability Issues
Spotlight On: Organizations: Section 230: Should the Law That “Created” Today’s Internet Be Repealed or Revised?
Quality of Life: Equity, Access, Boundaries, and Health
4-5 Understand how MIS can help your career
The Company
Spotlight On: Technology: Immersed in the Metaverse: What Will It Mean for the Future?
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Achieving Operational Excellence: Creating a Simple Blog
Improving Decision Making: Analyzing Web Browser Privacy
Collaboration and Teamwork Project
Business Problem-Solving Case: Facebook’s Many Ethical Challenges
Chapter 4 References
Part II: Information Technology Infrastructure
Chapter 5. IT Infrastructure: Hardware and Software
Chapter-Opening Case: Southeast Asia’s Grab Leverages Information Technology to Enhance Its Services
5-1 Identify the components of IT infrastructure
IT Infrastructure Components
5-2 Describe the major computer hardware, data storage, input, and output technologies used in business and major hardware trends
Types of Computers
Storage, Input, and Output Technology
Contemporary Hardware Trends
Spotlight On: People: The Mobile Platform Visits Disney Theme Parks
Spotlight On: Technology: “Smart” Cities Become Smarter with Edge Computing
5-3 Describe the major types of computer software used in business and major software trends
Operating System Software
Application Software and Desktop Productivity Tools
HTML and HTML5
Web Services
Software Trends
5-4 Identify the principal issues in managing hardware and software technology
Capacity Planning and Scalability
Total Cost of Ownership (TCO) of Technology Assets
Using Technology Service Providers
Managing Mobile Platforms
Managing Software Localization for Global Business
5-5 Understand how MIS can help your career.
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using a Spreadsheet to Evaluate Total Cost of Ownership (TCO) for PC Desktop Systems
Improving Decision Making: Using Web Research to Budget for a Sales Conference
Collaboration and Teamwork Project
Business Problem-Solving Case: How Green Is the Cloud?
Chapter 5 References
Chapter 6. Foundations of Business Intelligence: Databases and Information Management
Chapter-Opening Case: Data Insights Send Envision Virgin Racing to the Finish Line
6-1 Define a database and explain how a relational database organizes data
Entities and Attributes
Organizing Data in a Relational Database
Establishing Relationships
6-2 Describe the principles of a database management system
Operations of a Relational DBMS
Capabilities of Database Management Systems
Nonrelational Databases, Cloud Databases, and Blockchain
Spotlight On: Technology: New Cloud Database Tools Help Vodafone Fiji Make Better Decisions
6-3 Identify the principal tools and technologies for accessing information from databases to improve business performance and decision making
The Challenge of Big Data
Business Intelligence Technology Infrastructure
Analytical Tools: Relationships, Patterns, Trends
Databases and the Web
6-4 Explain why data governance and data quality assurance are essential for managing a firm’s data resources
Ensuring Data Quality
6-5 Understand how MIS can help your career
The Company
Position Description
Spotlight On: Organizations: Higher Data Quality Helps Vyaire Save Lives
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Achieving Operational Excellence: Building a Relational Database for Inventory Management
Improving Decision Making: Searching Online Databases for Overseas Business Resources
Collaboration and Teamwork Project
Business Problem-Solving Case: Pursuing Sustainability with Blockchain
Chapter 6 References
Chapter 7. Telecommunications, the Internet, and Wireless Technology
Chapter-Opening Case: Digital Twin Helps Doosan Optimize Its Wind Farms
7-1 Identify the principal components of telecommunications networks and key networking technologies
Networking and Communication Trends
What is a Computer Network?
Key Digital Networking Technologies
7-2 Compare the different types of networks
Signals: Digital Versus Analog
Types of Networks
Transmission Media and Transmission Speed
7-3 Explain how the Internet and Internet technology work, and how they support communication and e-business
What is the Internet?
Internet Addressing and Architecture
Spotlight On: Technology: Can Low Earth Orbit (LEO) Satellite Internet Systems Solve the Digital Divide?
Internet Services and Communication Tools
Spotlight On: People: Monitoring Employees on Networks: Unethical or Good Business?
The Web
7-4 Identify the principal technologies and standards for wireless networking, communication, and Internet access
Cellular Systems
Wireless Computer Networks and Internet Access
RFID and Wireless Sensor Networks
7-5 Understand how MIS can help your career
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using Spreadsheet Software to Evaluate Wireless Services
Achieving Operational Excellence: Using Search Engines for Business Research
Collaboration and Teamwork Project
Business Problem-Solving Case: Google, Apple, and Meta Battle for Your Internet Experience
Chapter 7 References
Chapter 8. Securing Information Systems
Chapter-Opening Case: Ransomware Everywhere: Cyberattacks in the Asia- Pacific
8-1 Explain why information systems are vulnerable to destruction, error, and abuse
Why Systems Are Vulnerable
Malicious Software (Malware)
Hackers and Computer Crime
Internal Threats: Employees
Software Vulnerability
Spotlight On: Technology: Race Against Time: The Scramble to Fix the Log4Shell Zero-Day Vulnerability
8-2 Describe the business value of security and control
Legal and Regulatory Requirements for Electronic Records Management
Electronic Evidence and Computer Forensics
8-3 Identify the components of an organizational framework for security and control
Information Systems Controls
Risk Assessment
Security Policy
Disaster Recovery Planning and Business Continuity Planning
The Role of Auditing
8-4 Identify the most important tools and technologies for safeguarding information resources
Identity and Access Management and Authentication
Firewalls, Intrusion Detection and Prevention Systems, and Anti-Malware Software
Securing Wireless Networks
Encryption and Public Key Infrastructure
Securing Transactions with Blockchain
Ensuring System Availability
Achieving Digital Resiliency
Internet of Things, Cloud Computing, and Mobile Platform Security Issues
Spotlight On: Organizations: DHL: Digital Resilience Strategy
Ensuring Software Quality
8-5 Understand how MIS can help your career.
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using Spreadsheet Software to Analyze Security Events
Improving Decision Making: Evaluating Security Outsourcing Services
Collaboration and Teamwork Project
Business Problem-Solving Case: Solarwinds Shines a Light on Software Supply Chain Attacks
Chapter 8 References
Part III: Key System Applications for the Digital Age
Chapter 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter-Opening Case: Lenzing Sustainably Balances Supply and Demand
9-1 Explain how enterprise systems help businesses achieve operational excellence
What are Enterprise Systems?
Enterprise Software
Business Value of Enterprise Systems
9-2 Describe how supply chain management systems coordinate planning, production, and logistics with suppliers
The Supply Chain
Information Systems and Supply Chain Management
Supply Chain Management Software
Global Supply Chains and the Internet
Business Value of Supply Chain Management Systems
9-3 Explain how customer relationship management systems help firms achieve customer intimacy
What is Customer Relationship Management?
Customer Relationship Management Software
Operational and Analytical CRM
Business Value of Customer Relationship Management Systems
Spotlight On: Organizations: MillerKnoll Uses Salesforce.com to Transform Its Business Strategy
9-4 Describe the challenges that enterprise applications pose and how enterprise applications are taking advantage of new technologies
Enterprise Application Challenges
Next-Generation Enterprise Applications
Spotlight On: Technology: Versum’s ERP Transformation
9-5 Understand how MIS can help your career
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using Spreadheet Software to Select Suppliers
Achieving Operational Excellence: Evaluating Supply Chain Management Services
Collaboration and Teamwork Project
Business Problem-Solving Case: The Coronavirus Pandemic Disrupts Supply Chains Around the World
Chapter 9 References
Chapter 10. E-commerce: Digital Markets, Digital Goods
Chapter-Opening Case: Chewy Blends B2C and B2B E-commerce
10-1 Identify the unique features of e-commerce, digital markets, and digital goods
E-commerce Today: Social, Local, Mobile
Why E-commerce is Different
Key Concepts in E-commerce: Digital Markets and Digital Goods in a Global Marketplace
Digital Markets
Digital Goods
10-2 Compare the principal e-commerce business and revenue models
Types of E-commerce
E-commerce Business Models
Spotlight On: Technology: Lemonade Disrupts the Insurance Industry with “Insurtech”
E-commerce Revenue Models
10-3 Explain how e-commerce has transformed marketing
Behavioral Targeting
Social Network Marketing and Social E-commerce
Spotlight On: Organizations: Engaging “Socially” with Customers on TikTok
10-4 Describe how e-commerce has affected business-to-business transactions
Electronic Data Interchange (EDI)
New Ways of B2B Buying and Selling
10-5 Describe the role m-commerce has in business and the most important m-commerce applications
Location-Based Services and Applications
Mobile App Payment Systems
10-6 Identify the issues that must be addressed when building an e-commerce presence
Develop an E-commerce Presence Map
Develop a Timeline: Milestones
10-7 Understand how MIS can help your career
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using Spreadsheet Software to Analyze an E-commerce Business
Achieving Operational Excellence: Evaluating E-commerce Hosting Services
Collaboration and Teamwork Project
Business Problem-Solving Case: Uber Discovers That Becoming the Uber of Everything Is Not So Easy
Chapter 10 References
Chapter 11. Improving Decision Making and Managing Artificial Intelligence
Chapter-Opening Case: Big Data Analytics: A New Way to Fight Wildfires
11-1 Identify the different types of decisions and explain how the decision-making process works
Business Value of Improved Decision Making
Types of Decisions
The Decision-Making Process
High-Velocity Automated Decision Making
Quality of Decisions and Decision Making
11-2 Describe how business intelligence and business analytics support decision making
What is Business Intelligence?
The Business Intelligence Environment
Business Intelligence and Analytics Capabilities
Business Intelligence Users
11-3 Define artificial intelligence (AI) and explain how it differs from human intelligence
Evolution of AI
11-4 Identify the major types of AI techniques and show how they benefit organizations
Expert Systems
Machine Learning
Neural Networks
Genetic Algorithms
Natural Language Processing, Computer Vision Systems, and Robotics
Spotlight On: Technology: What Happened to Watson Health?
Spotlight On: People: Do You Know Who Is Using Your Face?
Intelligent Agents
11-5 Understand how MIS can help your career
The Company
Position Description
Job Requirements
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using Pivot Tables to Analyze Sales Data
Improving Decision Making: Using Intelligent Agents for Comparison Shopping
Collaboration and Teamwork Project
Business Problem-Solving Case: Should an Algorithm Make Our Decisions?
Chapter 11 References
Part IV: Building and Managing Systems
Chapter 12. Making the Business Case for Information Systems and Managing Projects
Chapter-Opening Case: Al-Asasyah Implements a Modern ERP Solution
12-1 Explain how managers should build a business case for the acquisition and development of a new information system
The Information Systems Plan
Portfolio Analysis and Scoring Models
Determining Solution Costs and Benefits
12-2 Identify the core problem-solving steps for developing a new information system
Defining and Understanding the Problem
Developing Alternative Solutions
Evaluating and Choosing Solutions
Implementing the Solution
12-3 Compare the alternative methods for building information systems
Traditional Systems Development Life Cycle
Prototyping
End-User Development
Application Software Packages, Software Services, and Outsourcing
Mobile Application Development: Designing for a Multiscreen World
Rapid Application Development for E-business
Spotlight On: Technology: McAfee Turns to Automated Software Testing
12-4 Describe how information systems projects should be managed
Project Management Objectives
Managing Project Risk and System-Related Change
12-5 Understand how MIS can help your career
The Company
Position Description
Job Requirements
Spotlight On: Organizations: Sauder Woodworking Gets ERP Implementation Right
Interview Questions
Author Tips
Review Summary
Key Terms
Review Questions
Discussion Questions
Hands-On MIS Projects
Management Decision Problem
Improving Decision Making: Using a Database to Clarify Business Strategy
Achieving Operational Excellence: Analyzing Website Design and Information Requirements
Collaboration and Teamwork Project
Business Problem-Solving Case: Can Blockchain Digitize the Global Supply Chain?
Chapter 12 References
Glossary
Index

People also search for Essentials of MIS 15th Global Edition:

    
all information for an mis comes from within the company
    
mis (management information systems)
    
essentials of management information system
    
b.s. management information systems
    
essentials of mis chapter 3

Tags:

Kenneth Laudon,Jane Laudon,Carol Guercio Traver,Essentials,MIS