Getting Started in Small Business For Dummies 4th Australian Edition by Veechi Curtis ISBN 0730384853 9780730384854

Getting Started in Small Business For Dummies 4th Australian Edition by Veechi Curtis – Ebook PDF Instant Download/Delivery: 0730384853 ,9780730384854
Full download Getting Started in Small Business For Dummies 4th Australian Edition after payment

Product details:

ISBN 10: 0730384853
ISBN 13: 9780730384854
Author: Veechi Curtis

The big ideas that you’ll need to run your small business
So, you’ve decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies . Turn your bright idea into a real-world success and have fun while you’re at it!
Planning is the trick for succeeding in small business. This process needn’t be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there’s always hope, and a practical way forward, right inside this book.
Decide whether small business ownership is right for you, and assess the viability of your business idea Devise a clear strategy so you can get ahead of the competition Master the marketing must-haves to build a successful brand Find that extra bit of profit with smart business decisions Hire the right employees and build a winning team This latest edition is fully updated to respond to Australia’s rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground!

Getting Started in Small Business For Dummies 4th Australian Edition Table of contents:

Chapter 1: Is Small Business for You?
Working for Yourself — A Dream Come True?
Working for Yourself — Reality Strikes
Factoring Yourself Into the Whole Deal
Staying Safe or Inventing the Wheel?
Getting Clued Up
Believing in Yourself
Chapter 2: Finding the Path that Works for You
Deciding What Path You Want to Take
Wearing Different Hats
Building a Business with a Life of its Own
Appreciating the Limitations of Your Business
Chapter 3: Creating Your First Business Plan
Getting Started with Your Plan
Step One: Describing Your Business
Step Two: Assessing the Environment
Step Three: Plotting Your Plan
Step Four: Selling Your Marketing Plan
Step Five: Describing Your Dream Team
Step Six: Presenting Financials
Chapter 4: Getting the Legals Right
Picking a Business Structure
Matching the Name to the Game
Protecting Your Brand
Registering with the Powers That Be
Working with Contracts
Negotiating Lease Contracts
Chapter 5: Projecting Your Profits
Forecasting Sales for a New Business
Understanding Costs
Forecasting Expenses
Building Profit Projections
Chapter 6: Marketing With Your Heart on Your Sleeve
Laying Down the Elements of Your Plan
Defining Who Your Customers Are
Analysing Your Competitors
Setting Sales Targets
Building Sales Strategies
Expanding Your Reach Offline
Keeping Yourself Honest
Chapter 7: Hiring Your First Employee
Becoming an Employer: The First Steps
Meeting Minimum Pay and Conditions
Playing Safe and Playing Fair
Creating a Positive Workplace
Chapter 8: Tracking Every Dollar
Figuring How Often to Do the Deed
Choosing Software that Fits
Creating Recordkeeping Systems
Keeping Track of How Much You’re Owed
Meeting Bookkeeping Deadlines
Budgeting for Tax
Chapter 9: Ten Tips For Getting Ahead
Focus on What Works
Remember You Need to Eat
Balance Reality against Ambition
Manage Growth Carefully
Play the Percentage Game
Recruit Staff Super Carefully
Deliver on Your Promises
Create a Customer Service Culture
Ask for (and Listen to) Feedback
Plan to Sell, Right from the Start
Index

People also search for Getting Started in Small Business For Dummies 4th Australian Edition:

    
starting a small business for dummies
    
how long does it take to start a small business
    
getting started in business
    
small business getting started
    
i started a small business

Tags: Veechi Curtis, Getting Started, Small Business, Dummies