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Guide to Graphic Design 1st Edition by Scott W Santoro 0132300704 9780132300704

Name: Guide to Graphic Design 1st Edition by Scott W Santoro 0132300704 9780132300704
SKU: EB-51713656
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Guide to Graphic Design 1st Edition Scott W. Santoro Digital Instant Download

Author(s): Scott W. Santoro

Edition: 1

File Details: PDF, 46.34 MB

Year: 2014

Language: English

Sell by: Jason Gray

SKU: EB-51713656 Category: Uncategorized Tag: Scott W. Santoro

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Guide to Graphic Design 1st Edition by Scott W Santoro – Ebook PDF Instant Download/Delivery: 0132300704, 9780132300704
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ISBN 10: 0132300704

ISBN 13: 9780132300704

Author: Scott W Santoro

Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experience The teaching and learning experience with this program helps to: Personalize Learning – MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking – Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution. Engage Students – Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course. NOTE: MyArtsLab does not come automatically packaged with this text. To purchase the text with MyArtsLab, order the package ISBN: 0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText — Access Card Package Package consists of: 0132300702 / 9780132300704 Guide to Graphic Design Textbook 0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText — Valuepack Access Card, Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. This text is available in a variety of formats – digital and print. Pearson offers its titles on the devices students love through Pearson’s MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here’s how: Personalize Learning – MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Improve Critical Thinking – Exercises throughout the text help readers to make decisions and understanding the connection between an idea and its execution. Engage Students – Each chapter presents quick, in-class exercises and longer, more involved projects. Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.

Guide to Graphic Design 1st Table of contents:

Chapter 1: About Graphic Design

Graphic Design’s Heritage
Graphic Design Categories
Being a Graphic Designer
Influences in Graphic Design
The Nuts and Bolts Process of Graphic Design

Chapter 2: A Brief History of Graphic Design

Industrial Expansion
A Turn-of-the-Century Response to Industrialization
Moving towards a Modern Sensibility
The Modern World
Designing Utopia
Ideological Independents and the New Typography
Modernism in America
Advertising Design and the New York School
Conceptual Image-Makers
Postmodernism and the Digital Age

Chapter 3: Graphic Design Concepts

From Ideas to Concepts
Concepts Go Further
Metaphoric Concepts
Analytic Concepts
Meta Concepts
Applying Conceptual Approaches

Chapter 4: Researching a Graphic Design Project

Gathering Information
Defining the Problem
Techniques for Visualizing Research
The Saturation Point

Chapter 5: Generating Ideas

Making a Creative Work Environment
Actively Generating Ideas
Generating Montaged Ideas
Benefitting from Playful Accidents
Refreshing Your Vision

Chapter 6: The Elements and Principles of Form

Form and Function
Compositional Elements
Compositional Principles

Chapter 7: Type and Typography

Speaking with Type
Historical Type
Type Classifications
Typeface Anatomy
Typeface Families and Fonts
Analytic Typography
Readable Texture
Metaphoric Typography
Vernacular Inspiration
Recontextualizing Type
Type in the Third Dimension

Chapter 8: Proportion Systems: Grids and Alignments

Defining a Grid
Developing Modular Grids
Developing Modular Patterns
Typographic Grids
Freestyle Alignments
Exploiting the Grid
The Golden Ratio
Paper Formats
Paper-Fold Formats
The Rule of Thirds

Chapter 9: Concepts in Actions

Concepts Inspired by a Subject’s Location
Analytic-Based Concepts
Using Research as a Conceptual Approach
Bringing a Bigger Idea to a Concept

Chapter 10: Visual Coding: Loading Form with Meaning

Visual Codes Do Send Messages
Tools for Visual Coding
Gestalt Perception
Design Using Gestalt Perception
Semiotics
Icon, Index, and Symbol
Visually Coded Identities
Logo Application
Why Create Meaning in a Design

Chapter 11: Interactions and Motions Design

Designing for a Virtual Space
Interaction and Motion Concepts
Digital Storytelling
The Design of Sound
The Expanding Realm of Graphic Design

Chapter 12: Becoming a Designer

Getting a Job in Graphic Design
Personal Website and Design Blog
Interviewing
The Business of Design
The You in Your Work
Design and Technology
Design and the Fine Arts

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