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Hello My Name Is Awesome How to Create Brand Names That Stick 2nd Edition Alexandra Watkins

Name: Hello My Name Is Awesome How to Create Brand Names That Stick 2nd Edition Alexandra Watkins
SKU: EB-44268468
Availability: InStock

Original price was: $50.00.Current price is: $25.00.

Hello My Name Is Awesome How to Create Brand Names That Stick 2nd Edition Alexandra Watkins Digital Instant Download

Author(s): Alexandra Watkins

ISBN(s): 9781523084890, 9781523099993, 1523084898, 1523099992

Edition: 2

File Details: EPUB, 718 KB

Year: 2019

Language: English

SKU: EB-44268468 Category: Business & Economics - Sales & Marketing Tags: 1523084898, 1523099992, 9781523084890, 9781523099993, Alexandra Watkins, Awesome, Create Brand Names, Hello, My Name

Description

Hello My Name Is Awesome How to Create Brand Names That Stick 2nd Edition Alexandra Watkins – Ebook Instant Download/Delivery ISBN(s): 9781523084890,9781523099993,1523084898,1523099992

Product details:

• ISBN 10:1523084898, 1523099992
• ISBN 13:9781523084890, 9781523099993
• Author :Alexandra Watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Table contents:

Preface
Introduction
1. SMILE-The 5 Qualities of a Super-Sticky Name
2. SCRATCH-The 7 Deadly Sins
3. Domains-Strategies, Secrets, and Silliness
4. Creative Brief-Your Brand Name Road Map
5. Brainstorm-How to Be an Idea Machine
6. Name Review-12 Rules for Building Consensus
7. Name Changes-Pros and Cons
Resources:
The How Awesome Is My Name Self-Assessment Tool
Trademarking
Logos & Identity Design
Service Providers
Acknowledgments
Index

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