Hello My Name Is Awesome How to Create Brand Names That Stick 2nd Edition Alexandra Watkins – Ebook Instant Download/Delivery ISBN(s): 9781523084890,9781523099993,1523084898,1523099992
Product details:
• ISBN 10:1523084898, 1523099992
• ISBN 13:9781523084890, 9781523099993
• Author :
Table contents:
Preface
Introduction
1. SMILE-The 5 Qualities of a Super-Sticky Name
2. SCRATCH-The 7 Deadly Sins
3. Domains-Strategies, Secrets, and Silliness
4. Creative Brief-Your Brand Name Road Map
5. Brainstorm-How to Be an Idea Machine
6. Name Review-12 Rules for Building Consensus
7. Name Changes-Pros and Cons
Resources:
The How Awesome Is My Name Self-Assessment Tool
Trademarking
Logos & Identity Design
Service Providers
Acknowledgments
Index
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