How People Buy Online The Psychology Behind Consumer Behaviour 1st Edition by Seema Gupta 9353887534 9789353887537

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ISBN 10: 9353887534

ISBN 13: 9789353887537

Author: Seema Gupta

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? 

Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? 

How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read, especially for management professionals.

How People Buy Online The Psychology Behind Consumer Behaviour 1st Table of contents:

Chapter 01: Psychology of a Digital Consumer

Chapter 02: Putting Science Back in Marketing

Chapter 03: How to Make Someone Say Yes

Chapter 04: Perceived Risk

Chapter 05: The Art of Fascination in Marketing

Chapter 06: Memory and Marketing

Chapter 07: Perception: How Customers See You

Chapter 08: Emotions in Marketing

Chapter 09: Why Do You Buy?

Chapter 10: Price Is About Perception!

Chapter 11: Social Media Marketing

Chapter 12: Designing the Perfect Website

Chapter 13: Power of Persuasive Writing

Chapter 14: The Power of Imagery

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Tags:

Seema Gupta,People,Online,Psychology