How to Commercialize Chemical Technologies for a Sustainable Future 1st Edition by Timothy Clark, Andrew Pasternak ISBN 9781119604846 1119604842

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ISBN 10: 1119604842
ISBN 13: 9781119604846
Author: Timothy Clark, Andrew Pasternak

The definitive guide for scientific entrepreneurs commercializing sustainable technologies in the chemical sector   Lacking the considerable resources of multinational chemical companies, entrepreneurs face a unique set of risks and challenges. How to Commercialize Chemical Technologies for a Sustainable Future is targeted at innovators who are embarking on the entrepreneurial path with their sustainable chemical technology but are unsure of what steps to take. This first-of-its-kind resource features contributions from a diverse team of expert authors, including engineers, venture capitalists, marketing specialists, intellectual property professionals, regulatory experts, industry practitioners, and many others.  Accessible and highly practical, this real-world guide covers each step of the technology commercialization process, from market landscape analysis and financing to scale-up and strategic partnering. Throughout the book, effective tactics and strategies for growing a new venture are supported by case studies highlighting the economic and environmental impact of successful commercialization, and identifying the common mistakes that lead to lost opportunities. Filled with invaluable advice and actionable steps, this book:  Uses valuation concepts, tools, and examples to demonstrate that for a chemical technology to be sustainable it must not only have market value but also confer benefits to human well-being and the environment  Offers templates and tools for understanding what customers need, who the competition is and how to successfully differentiate your product to those customers  Describes how to practically advance your technology from conception all the way to commercial demonstration   Presents advantages and disadvantages of strategic partnering from the perspective of the start-up and the larger industrial partner, along with strategies to mitigate risks within a partnership  Provides an overview of the legal regulatory requirements for bringing new chemicals to market in several key geographic regions, as well as the impact of public policy on commercialization   Offers insights and practical strategies on intellectual property management, raising investment, and operationalizing a startup company  How to Commercialize Chemical Technologies for a Sustainable Future is  essential reading for budding entrepreneurs in chemistry, materials science, and chemical engineering looking to bring their sustainable technologies to market. It is also a valuable reference for investors, policymakers, regulators, and other professionals.   

How to Commercialize Chemical Technologies for a Sustainable Future 1st Edition Table of contents:

1 Introduction

1.1 What Is This Book About?

1.2 What Is a Sustainable Chemical Technology?

1.3 Commercializing Sustainable Chemical Technologies Is Challenging

1.4 Who Should Read This Book?

1.5 Structure of This Book

1.6 Using This Book

Acknowledgments

References

Part I: Laying the Foundation

2 Marketing and Landscape Analysis

2.1 Introduction: Think Marketing

2.2 Creating a Marketing Plan: The Application Framework

2.3 Customer Needs and Mapping

2.4 Customer Analysis: How to Gather Customer Needs Data

2.5 Customer Needs Mapping

2.6 Market Segmentation

2.7 Market Segment Evaluation

2.8 Competitive Landscape and Competencies

2.9 Conclusion and Next Steps

3 Determining the True Value of a Sustainable Chemical Technology

3.1 Introduction

3.2 Sustainable Value and the United Nations Sustainable Development Goals

3.3 Life‐Cycle Thinking and Life‐Cycle Assessment

3.4 Attributes and Impacts: Check Your Assumptions

3.5 Business Risk and Sustainable Design – Or How to Turn an Externality into a Selling Point

3.6 Guiding Principles for Sustainable Chemical Technology Innovations: Chemistry, Carbon, and Circularity

3.7 Chemical and Material Considerations that Impact Sustainable Value

3.8 Introducing Your Sustainable Chemical Technology into the Marketplace

3.9 Conclusions

References

4 Intellectual Property Management and Strategy

4.1 Intellectual Property

4.2 What Is an Intellectual Property Right?

4.3 The Value of Intellectual Property Rights to a Sustainable Chemical Technology Company

4.4 Patents Explained

4.5 Building an IP Portfolio

4.6 Avoiding Other People’s IPRs

References

Part II: Political and Environmental Considerations

5 Navigating and Leveraging Government Entrepreneurial Ecosystems for Support

5.1 What Is an Entrepreneurial Ecosystem?

5.2 Types of Resources Available

5.3 Ecosystems in the United States and Canada

5.4 Ecosystems in the European Union

5.5 Setting Priorities When Pursuing Resources

5.6 Conclusion: Engage with Your Ecosystem

References

6 Factoring in Public Policy and Perception

6.1 Introduction

6.2 Chemicals and Policy

6.3 New Trends and Approaches

6.4 Conclusion: Policy as Strategic Advantage for the Sustainable Chemistry Innovator

Acknowledgments

References

7 Pre‐market Approval of Chemical Substances: How New Chemical Products Are Regulated

7.1 Introduction

7.2 Overview

7.3 United States

7.4 European Union (EU)

7.5 China

7.6 Canada

7.7 Developing a Global Strategy

7.8 Summary

References

Part III: Springing into Action

8 Navigating Supply Chains

8.1 Introduction

8.2 Supply Chain Complexity

8.3 Recognizing Points of View

8.4 Supply Chain Hurdles and Strategies to Overcome Them

8.5 Lessons Learned

References

9 Strategic Partnering

9.1 Introduction

9.2 Advantages and Disadvantages of Strategic Partnering

9.3 The Start‐Up Perspective: Partnership Advantages and Disadvantages

9.4 The Industrial Partner Perspective: Partnership Advantages and Disadvantages

9.5 Mitigation of the Disadvantages and Risks

9.6 Evaluating a Potential Partnership

9.7 Establishing the Partnership

9.8 Executing the Partnership

9.9 Closing the Partnership

9.10 Case Studies

References

10 Bridging the Gap 1: From Eureka Moment to Validation

10.1 Introduction

10.2 Fundamental Research Leading to an Invention

10.3 Proving the Concept

10.4 The Tech Team: Moving Beyond an Academic Group

10.5 Developing the Road Map

10.6 Defining Your Technology Development Requirements

10.7 The Innovation Cycle: Design, Simulate, Fabricate, Test, Iterate

10.8 Accelerating the Process

10.9 Growing and Evolving the Team

10.10 Summary

References

11.1 Bridging the Gap 2: From Validation to Pilot Scale‐Up

11.1.1 Introduction

11.1.2 Letting Go and Obtaining External Expertise

11.1.3 Safety Considerations

11.1.4 Commercial Considerations

11.1.5 Techno‐Economic Assessment

11.1.6 Conclusion

Notes

11.2 Bridging the Gap 2: From Validation to Pilot Scale‐Up

11.2.1 Introduction

11.2.2 Piloting and Scale‐Up Basics

11.2.3 Process and Equipment Considerations

11.2.4 Pilot Plant Operation and Location

11.2.5 Conclusion

12 Raising Investment/Financing

12.1 Introduction

12.2 Main Investment Sources

12.3 Unique Considerations for Investing in Sustainable Chemistry

12.4 Financing Considerations

12.5 Best Practices to Present Your Company to an Investor

12.6 Financing Case Study: Cnano Technology

Reference

13 Operationalizing a Start‐Up Company

13.1 Introduction

13.2 Oversight Boards

13.3 Systems

13.4 Conclusion

Part IV: Success Stories

14.1 Making an Impact: Sustainable Success Stories

14.1.1 The Vision

14.1.2 The Core of the Technologies

14.1.3 Determining the Value Proposition

14.1.4 The Commercialization Pathway

14.1.5 Financing

14.1.6 Development and Validation

14.1.7 Successes

14.1.8 Lessons Learned

References

14.2 Making an Impact: Sustainable Success Stories

14.2.1 Initial Technology and Business Model

14.2.2 Change in Direction

14.2.3 Exploring and Validating a New Opportunity

14.2.4 Huge Challenges and Huge Advances

14.2.5 Expanding Our Technology Portfolio

14.2.6 Additional Strategies and Lessons Learned

14.2.7 Summary

References

14.3 Making an Impact: Sustainable Success Stories

14.3.1 Blind Luck or Preparation?

14.3.2 Hazel Technologies: How It Started and Where We Are Today

14.3.3 Understanding What Our Business Really Is

14.3.4 Targeting Value Through the Supply Chain

14.3.5 Final Thoughts

Index

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Tags: Timothy Clark, Andrew Pasternak, Commercialize Chemical Technologies, Sustainable Future