International Business 8th Edition by Simon Collinson 9781292274164 1292274166
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International Business 8th Edition Simon Collinson – Ebook Instant Download/Delivery ISBN(s): 9781292274157, 1292274158
Product details:
- ISBN 10: 1292274166
- ISBN 13: 9781292274164
- Author: Simon Collinson
Collinson: International Business
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.
Explore and understand international business through practical, theory and analytical frameworks
International Business, 8th Edition, by Collinson, Narula andRugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in orderto enableyou to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.
Pearson, the world’s learning company.
Table contents:
Chapter 1: An Introduction to International Business
Chapter 2: General Frameworks in International Business
Chapter 3: Multinational Enterprises, Innovation and Competitiveness
Chapter 4: International Politics
Chapter 5: International Culture
Chapter 6: International Trade
Chapter 7: International Financial Markets and Institutions
Chapter 8: Multinational Strategy
Chapter 9: Organising Strategy
Chapter 10: Corporate Strategy and National Competitiveness
Chapter 11: Production Strategy
Chapter 12: Marketing Strategy
Chapter 13: Human Resource Management Strategy
Chapter 14: Political Risk and Negotiation Strategy
Chapter 15: International Financial Management
Chapter 16: European Union
Chapter 17: Japan
Chapter 18: North America
Chapter 19: Emerging Economies
Chapter 20: China
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