Managerial Economics and Strategy 3rd Edition by Jeffrey Perloff, James Brander ISBN 0135184800 9780135184806

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Product details:

ISBN 10: 0135184800

ISBN 13: 978-0135184806

Author:  Jeffrey M. Perloff, James A. Brander 

Managerial Economics and Strategy 3rd Edition: 

Managerial Economics and Strategy 3rd Edition Table of contents:

1. Introduction

   • Managerial Decision Making
   • Economic Models
   • Using Economic Skills in Your Career

2. Supply and Demand

   • Demand
   • Supply
   • Market Equilibrium
   • Shocks to the Equilibrium
   • Effects of Government Interventions
   • When to Use the Supply-and-Demand Model

3. Empirical Methods for Demand Analysis

   • Elasticity
   • Regression Analysis
   • Properties and Statistical Significance of Estimated Coefficients
   • Regression Specification
   • Forecasting

4. Consumer Choice

   • Consumer Preferences
   • Utility
   • The Budget Constraint
   • Constrained Consumer Choice
   • Deriving Demand Curves
   • Behavioral Economics

5. Production

   • Production Functions
   • Short-Run Production
   • Long-Run Production
   • Returns to Scale
   • Innovation

6. Costs

   • The Nature of Costs
   • Short-Run Costs
   • Long-Run Costs
   • The Learning Curve
   • The Costs of Producing Multiple Goods

7. Firm Organization and Market Structure

   • Ownership and Governance of Firms
   • Profit Maximization
   • Profits Over Time
   • The Make or Buy Decision
   • Market Structure

8. Competitive Firms and Markets

   • Perfect Competition
   • Competition in the Short Run
   • Competition in the Long Run
   • Competition Maximizes Economic Well-Being

9. Monopoly

   • Monopoly Profit Maximization
   • Market Power
   • Market Failure Due to Monopoly Pricing
   • Causes of Monopoly
   • Advertising
   • Internet Monopolies: Network Effects and Scale Economies

10. Pricing with Market Power

• • Conditions for Price Discrimination
  • Perfect Price Discrimination
  • Group Price Discrimination
  • Nonlinear Price Discrimination
  • Two-Part Pricing
  • Bundling
  • Peak-Load Pricing

11. Oligopoly and Monopolistic Competition

• • Cartels
  • Cournot Oligopoly
  • Bertrand Oligopoly
  • Monopolistic Competition

12. Game Theory and Business Strategy

• • Oligopoly Games
  • Types of Nash Equilibria
  • Information and Rationality
  • Bargaining
  • Auctions

13. Strategies Over Time

• • Repeated Games
  • Sequential Games
  • Deterring Entry
  • Cost and Innovation Strategies
  • Disadvantages of Moving First
  • Behavioral Game Theory

14. Decision Making Under Uncertainty

• • Assessing Risk
  • Attitudes Toward Risk
  • Reducing Risk
  • Investing Under Uncertainty
  • Behavioral Economics and Uncertainty

15. Asymmetric Information

• • Adverse Selection
  • Reducing Adverse Selection
  • Moral Hazard
  • Using Contracts to Reduce Moral Hazard
  • Using Monitoring to Reduce Moral Hazard

16. Government and Business

• • Market Failure and Government Policy
  • Regulation of Imperfectly Competitive Markets
  • Antitrust Law and Competition Policy
  • Externalities
  • Open-Access, Club, and Public Goods
  • Intellectual Property

16. Government and Business

• • Market Failure and Government Policy
  • Regulation of Imperfectly Competitive Markets
  • Antitrust Law and Competition Policy
  • Externalities
  • Open-Access, Club, and Public Goods
  • Intellectual Property

17. Global Business

• • Reasons for International Trade
  • Exchange Rates
  • International Trade Policies
  • Multinational Enterprises
  • Outsourcing

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