Marketing 7th Edition by Dhruv Grewal, Michael Levy 1260087719 9781260087710

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ISBN 10: 1260087719

ISBN 13: 9781260087710

Author: Dhruv Grewal, Michael Levy

Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.
The seventh edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics and the psychology influencers on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile students and instructors.

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Dhruv Grewal,Michael Levy,Marketing