Marketing Management and Communications in the Public Sector 2nd Edition by Martial Pasquier, Jean Patrick Villeneuve 9781138655805 978-1138655805

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Product details:

ISBN 10: 9781138655805
ISBN 13: 978-1138655805
Author:  Martial Pasquier, Jean-Patrick Villeneuve

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

Marketing Management and Communications in the Public Sector 2nd Table of contents:

PART I

1. Public management and marketing

2. Marketing and public marketing

PART II

3. Basic marketing concepts

4. Marketing information research

5. Marketing strategy

6. Marketing instruments

PART III

7. Public communications an introduction

8. Communications models and strategies

9. Communications instruments

10. Communication control

11. Crisis communication

Appendix: a case study Index

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Martial Pasquier, Jean Patrick Villeneuve,Marketing Management,Communications