Marketing 14th Edition by Roger A Kerin, Steven W Hartley ISBN 9781259924040 1259924041
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ISBN 10: 1259924041
ISBN 13: 9781259924040
Author: Roger A Kerin, Steven W Hartley
Marketing 14th Edition Table of contents:
Chapter 1: Creating Customer Relationships and Value through Marketing
Chapter 1 Introduction
Bombas: Marketing with a Mission!
What Is Marketing?
Marketing and Your Career
Marketing: Delivering Value to Customers
The Diverse Elements Influencing Marketing Actions
What Is Needed for Marketing to Occur
How Marketing Discovers and Satisfies Consumer Needs
Discovering Consumer Needs
The Challenge: Meeting Consumer Needs with New Products
Satisfying Consumer Needs
The Marketing Program: How Customer Relationships Are Built
Relationship Marketing: Easy to Understand, Hard to Do
The Marketing Program and Market Segments
3M’s Strategy and Marketing Program to Help Students Study
How Marketing Became So Important
Evolution toward a Market Orientation
Focusing on Customer Relationship Management
Ethics and Social Responsibility in Marketing: Balancing the Interests of Different Groups
The Breadth and Depth of Marketing
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 1: Bombas: Creating Socks with a Purpose!
Chapter 2: Developing Successful Organizational and Marketing Strategies
Chapter 2 Introduction
I Scream, You Scream, We All Scream for . . .
Today’s Organizations
Kinds of Organizations
What Is Strategy?
The Structure of Today’s Organizations
Strategy in Visionary Organizations
Organizational Foundation: Why Does It Exist?
Organizational Direction: What Will It Do?
Organizational Strategies: How Will It Do It?
Tracking Strategic Performance with Marketing Analytics
Setting Strategic Directions
A Look Around: Where Are We Now?
Growth Strategies: Where Do We Want to Go?
The Strategic Marketing Process
Guiding Principles Underlying the Strategic Marketing Process
The Planning Phase of the Strategic Marketing Process
The Implementation Phase of the Strategic Marketing Process
The Evaluation Phase of the Strategic Marketing Process
Pulling It All Together
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 2: IBM: Putting Smart Strategy to Work
Appendix A: Building an Effective Marketing Plan
Appendix A: Introduction
Marketing Plans and Business Plans
Marketing Plans and Business Plans
Meanings, Purposes, and Audiences
The Most-Asked Questions by Outside Audiences
Writing and Style Suggestions
Sample Five-Year Marketing Plan for Paradise Kitchens, Inc.
Background on Paradise Kitchens, Inc.
Interpreting the Marketing Plan
Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Chapter 3 Introduction
Change Is Constant for Marketers at Meta
Environmental Scanning
An Environmental Scan of Today’s Marketplace
Social Forces
Demographics
Culture
Economic Forces
Macroeconomic Conditions
Consumer Income
Technological Forces
Technology of Tomorrow
Technology’s Impact on Customer Value
Technology Enables Data Analytics
Competitive Forces
Alternative Forms of Competition
Components of Competition
Small Businesses as Competitors
Regulatory Forces
Protecting Competition
Protecting Producers and Consumers
Control through Self-Regulation
Understanding Ethical Marketing Behavior
Societal Culture and Norms
Business Culture and Industry Practices
Corporate Culture and Expectations
Your Personal Moral Philosophy and Ethical Behavior
Understanding Social Responsibility for Sustainable Marketing
Three Concepts of Social Responsibility
Sustainable Development: Doing Well by Doing Good
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 3: Toyota: Where the Future Is Available Today
Chapter 4: Understanding Consumer Behavior
Chapter 4 Introduction
Enlightened Carmakers Know What Custom(h)ers and Influenc(h)ers Value
Consumer Purchase Decision Process and Experience
Problem Recognition: Perceiving a Need
Information Search: Seeking Value
Alternative Evaluation: Assessing Value
Purchase Decision: Buying Value
Postpurchase Behavior: Realizing Value
Consumer Involvement Affects Problem Solving
Situational Influences That Affect Purchase Decisions
Putting the Purchase Decision Process into Practice: Consumer Touchpoints and Consumer Journey Maps
Psychological Influences on Consumer Behavior
Consumer Motivation and Personality
Consumer Perception
Consumer Learning
Consumer Values, Beliefs, and Attitudes
Consumer Lifestyle
Sociocultural Influences on Consumer Behavior
Personal Influence
Reference Group Influence
Social Class Influence
Family Influence
Culture and Subculture Influences
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 4: Coppertone: Creating the Leading Sun Care Brand by Understanding Consumers
Chapter 5: Understanding Organizations as Customers
Chapter 5 Introduction
Organizational Buying Is Marketing, Too! Purchasing Publication Paper for JCPenney
Business-to-Business Marketing and Organizational Buyers
Organizational Buyers
Organizational Markets
Measuring Organizational Markets
Characteristics of Organizational Buying
Demand Characteristics
Size of the Order or Purchase
Number of Potential Buyers
Organizational Buying Objectives
Organizational Buying Criteria
Buyer–Seller Relationships and Supply Partnerships
The Organizational Buying Function, Process, and Buying Center
The Buying Function in Organizations
Stages in the Organizational Buying Process
The Buying Center: A Cross-Functional Group
Online Buying in Business-to-Business Marketing
Prominence of Online Buying in Organizational Markets
E-marketplaces: Virtual Organizational Markets
Online Auctions in Organizational Markets
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 5: Trek: Making the World a Better Place with Bicycles
Chapter 6: Understanding and Reaching Global Consumers and Markets
Chapter 6 Introduction
Transforming the Way India Sells and Buys: Amazon India Builds a Multibillion-Dollar Operation from the Ground up to the Cloud
Dynamics of World Trade
Global Perspective on World Trade
United States’ Perspective on World Trade
Marketing in a Dynamic Global Economy
Economic Protectionism by Individual Countries
Economic Integration among Countries
Global Competition among Global Companies for Global Consumers
The Presence of a Networked Global Marketspace
The Prevalence of Economic Espionage
A Global Environmental Scan
Cultural Diversity
Economic Considerations
Political-Regulatory Climate
Comparing Global Market-Entry Strategies
Exporting
Licensing
Joint Venture
Direct Investment
Crafting a Worldwide Marketing Program
Product and Promotion Strategies
Distribution Strategy
Pricing Strategy
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 6: Mary Kay, Inc.: Launching Pink Young in China
Chapter 7: Marketing Research: From Customer Insights to Actions
Chapter 7 Introduction
Hollywood Loves Marketing Research!
The Role of Marketing Research
What Is Marketing Research?
The Challenges in Doing Good Marketing Research
Five-Step Marketing Research Approach
Step 1: Define the Problem
Set the Research Objectives
Identify Possible Marketing Actions
Step 2: Develop the Research Plan
Specify Constraints
Identify Data Needed for Marketing Actions
Determine How to Collect Data
Step 3: Collect Relevant Information
Secondary Data: Internal
Secondary Data: External
Advantages and Disadvantages of Secondary Data
Primary Data: Watching People
Primary Data: Asking People
Primary Data: Other Sources
Advantages and Disadvantages of Primary Data
Step 4: Develop Findings
Analyze the Data
Present the Findings
Step 5: Take Marketing Actions
Make Action Recommendations
Implement the Action Recommendations
Evaluate the Results
Sales Forecasting Techniques
Judgments of the Decision Maker
Surveys of Knowledgeable Groups
Statistical Methods
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 7: Carmex® (A): Leveraging Facebook for Marketing Research
Chapter 8: Market Segmentation, Targeting, and Positioning
Chapter 8 Introduction
There Is Only One Word for the Zappos Experience: WOW!
Why Segment Markets?
What Market Segmentation Means
When and How to Segment Markets
Steps in Segmenting and Targeting Markets
Step 1: Group Potential Buyers into Segments
Step 2: Group Products to Be Sold into Categories
Step 3: Develop a Market-Product Grid and Estimate the Size of Markets
Step 4: Select Target Markets
Step 5: Take Marketing Actions to Reach Target Markets
Market-Product Synergies: A Balancing Act
Positioning the Product
Two Approaches to Product Positioning
Writing a Product Positioning Statement
Product Positioning Using Perceptual Maps
A Perceptual Map to Reposition Chocolate Milk for Adults
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 8: Prince Sports, Inc.: Tennis Racquets for Every Segment
Chapter 9: Developing New Products and Services
Chapter 9 Introduction
Apple: The World-Class New-Product Machine
What are Products and Services?
A Look at Goods, Services, and Ideas
Classifying Products
Classifying Services
The Uniqueness of Services
Assessing and Improving Service Quality
Product Classes, Forms, Items, Lines, and Mixes
New Products and Why They Succeed or Fail
What Is a New Product?
Why Products and Services Succeed or Fail
Tracking New-Product Performance
The New-Product Development Process
Stage 1: New-Product Strategy Development
Stage 2: Idea Generation
Stage 3: Screening and Evaluation
Stage 4: Business Analysis
Stage 5: Development
Stage 6: Market Testing
Stage 7: Commercialization
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 9: GoPro: Making All of Us Heroes with Exciting New Products
Chapter 10: Managing Successful Products, Services, and Brands
Chapter 10 Introduction
Gatorade: Bringing Science to Sweat for 60 Years
Charting the Product Life Cycle
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
Three Aspects of the Product Life Cycle
The Product Life Cycle and the Diffusion of Innovation
Managing the Product Life Cycle
Role of a Product Manager
Modifying the Product
Modifying the Market
Repositioning the Product
Branding and Brand Management
Brand Personality and Brand Equity
Picking a Good Brand Name
Branding Strategies
Packaging and Labeling Products
Creating Customer Value and Competitive Advantage through Packaging and Labeling
Packaging and Labeling Challenges and Responses
The Marketing of Services
Product (Service)
Price
Place (Distribution)
Promotion
People
Physical Environment
Process
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 10: Justin’s: Managing a Successful Product with Passion
Chapter 11: Pricing Products and Services
Chapter 11 Introduction
VIZIO, Inc.—Building a Smart TV Brand at a Great Value
Nature and Importance of Price
What Is a Price?
Price Is What a Consumer Pays; Value Is What a Consumer Receives
Price in the Marketing Mix
Common Pricing Approaches
Demand-Oriented Pricing Approaches
Cost-Oriented Pricing Approaches
Profit-Oriented Pricing Approaches
Competition-Oriented Pricing Approaches
Estimating Demand and Revenue
Estimating Demand
Price Elasticity of Demand
Fundamentals of Estimating Revenue
Determining Cost, Volume, and Profit Relationships
The Importance of Controlling Costs
Break-Even Analysis
Pricing Objectives and Constraints
Identifying Pricing Objectives
Identifying Pricing Constraints
Setting a Final Price
Step 1: Select an Approximate Price Level
Step 2: Set the List or Quoted Price
Step 3: Make Special Adjustments to the List or Quoted Price
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 11: Carmex (B): Setting the Price of the Number One Lip Balm
Chapter 12: Managing Marketing Channels and Supply Chains
Chapter 12 Introduction
Eddie Bauer: The “Brick, Click, and Flip” Pick for the Active Outdoor Enthusiast
Nature and Importance of Marketing Channels
What Is a Marketing Channel of Distribution?
How Customer Value Is Created by Intermediaries
Marketing Channel Structure and Organization
Marketing Channels for Consumer Products and Services
Marketing Channels for Business Products and Services
Digital Marketing Channels
Direct-to-Consumer and Multichannel Marketing
Dual Distribution and Strategic Channel Alliances
Vertical Marketing Systems
Marketing Channel Choice and Management
Factors Affecting Channel Choice and Management
Managing Channel Relationships: Conflict and Cooperation
Logistics and Supply Chain Management
Supply Chains versus Marketing Channels
Sourcing, Assembling, and Delivering a New Car: The Automotive Supply Chain
Supply Chain Management and Marketing Strategy
Two Concepts of Logistics Management in a Supply Chain
Total Logistics Cost Concept
Customer Service Concept
Closing the Loop in the Circular Economy: Reverse Logistics
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 12: Amazon: Delivering the Earth’s Biggest Selection!
Chapter 13: Retailing and Wholesaling
Chapter 13 Introduction
Malls Are Reinventing Themselves, for You!
The Value of Retailing
Consumer Utilities Offered by Retailing
The Global Economic Impact of Retailing
Classifying Retail Outlets
Form of Ownership
Level of Service
Type of Merchandise Line
Nonstore Retailing
Automatic Vending
Direct Mail and Catalogs
Home Shopping
Online Retailing
Telemarketing
Direct Selling
Formulating a Retail Strategy
Retail Pricing
Store Location
Retail Communication
Merchandise
The Evolution of Retailing
The Wheel of Retailing
The Retail Life Cycle
Current Trends in Retailing
Safety and Convenience
Multichannel Retailing
Data Analytics
Wholesaling Functions and Firms
Merchant Wholesalers
Agents and Brokers
Manufacturers’ Branches and Offices
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 13: Mall of America®: Welcoming Visitors to the Next Frontier in Shopping!
Chapter 14: Implementing Interactive and Multichannel Marketing
Chapter 14 Introduction
Seven Cycles Delivers Just One Bike. Yours.
Creating Customer Value, Relationships, and Experiences in a Digital Environment
Marketing Challenges in Two Environments
Creating Customer Value in a Digital Environment
Interactivity and Individuality Create Customer Relationships
Creating a Compelling Online Customer Experience
Online Consumer Behavior and Marketing Opportunities and Practices
Who Is the Online Consumer?
What Consumers Buy Online
Why Consumers Shop and Buy Online
When and Where Consumers Shop and Buy Online
How Consumers Shop and Buy Online
Cross-Channel Consumers and Multichannel Marketing
Who Is the Cross-Channel Consumer?
Implementing Multichannel Marketing
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 14: Poshmark: Succeeding at Social Commerce
Chapter 15: Integrated Marketing Communications and Direct Marketing
Chapter 15 Introduction
Taco Bell Has the World’s Biggest Billboard: The Taco Moon!
The Communication Process
Encoding and Decoding
Feedback
Noise
The Promotion Elements
Advertising
Personal Selling
Public Relations
Sales Promotion
Direct Marketing
Integrated Marketing Communications—Developing the Promotion Mix
The Target Audience
The Product Life Cycle
Stages of the Consumer Journey
Channel Strategies
Developing an Integrated Marketing Communications Program
Identifying the Target Audience
Specifying Promotion Objectives
Setting the Promotion Budget
Selecting the Right Promotion Tools
Designing the Promotion
Scheduling the Promotion
Executing and Assessing the Promotion Program
Direct Marketing
The Growth of Direct Marketing
The Value of Direct Marketing
Technological, Global, and Ethical Issues in Direct Marketing
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 15: Chipotle Mexican Grill: Where IMC Helps Deliver Food “For Real”!
Chapter 16: Advertising, Sales Promotion, and Public Relations
Chapter 16 Introduction
Advertisers Prepare for a Cookieless Future and “Smart Audiences”!
Types of Advertisements
Product Advertisements
Institutional Advertisements
Developing the Advertising Program
Identifying the Target Audience
Specifying Advertising Objectives
Setting the Advertising Budget
Designing the Advertisement
Selecting the Right Media
Different Media Alternatives
Scheduling the Advertising
Executing the Advertising Program
Pretesting the Advertising
Carrying Out the Advertising Program
Assessing the Advertising Program
Posttesting the Advertising
Making Needed Changes
Sales Promotion
Consumer-Oriented Sales Promotions
Trade-Oriented Sales Promotions
Public Relations
Publicity Tools
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 16: Fallon Worldwide: Creating a Competitive Advantage with Creativity
Chapter 17: Using Social Media and Mobile Marketing to Engage Consumers
Chapter 17 Introduction
Consumers Are Social, Mobile, and Connected—in Their Cars!
Understanding Social Media
Defining Social Media
Classifying Social Media
Social Networks, Social Media, Influencer Marketing, and Social Shopping
Social Media and Influencer Marketing
Social Media and Social Shopping
A Look at Seven Prominent Social Media
X (Formerly Twitter)
YouTube
TikTok
Social Media Marketing Programs and Customer Engagement
Selecting Social Media
Selecting Social Media Content
Measuring the Results of Social Media Marketing Programs
Carmex Goes Viral with Luck and a LeBron James Bear Hug
The Future: Convergence and Mobility
The Convergence of Real and Digital Worlds
Mobile Marketing: Tightening Links to Marketing Actions
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 17: Body Glove: Helping Consumers Do What They Love!
Chapter 18: Personal Selling and Sales Management
Chapter 18 Introduction
Meet Today’s Sales Professional
Scope and Significance of Personal Selling and Sales Management
Nature of Personal Selling and Sales Management
Selling Happens Almost Everywhere
Personal Selling in Marketing and Entrepreneurship
Creating Customer Solutions and Value through Salespeople: Relationship Selling
The Many Forms of Personal Selling
Order-Taking Salespeople
Order-Getting Salespeople
Customer Sales Support Personnel
The Personal Selling Process: Building Relationships
Prospecting: Identifying and Qualifying Prospective Customers
Preapproach: Preparing for the Sales Call
Approach: Making the First Impression
Presentation: Tailoring a Solution for a Customer’s Needs
Close: Asking for the Customer’s Order or Business
Follow-Up: Solidifying the Relationship
The Sales Management Process
Sales Plan Formulation: Setting Direction
Sales Plan Implementation: Putting the Plan into Action
Salesforce Evaluation: Measuring Results
Customer Relationship Management Systems and Technology
Learning Objectives Review
Learning Review Answers
Focusing on Key Terms
Applying Marketing Knowledge
Building Your Marketing Plan
Video Case 18: Cascade Maverik: Creating an Amazing Success Story with Exceptional Salespeople
Appendix B: Planning a Career in Marketing
Appendix B: Introduction
Getting a Job: The Process of Marketing Yourself
Careers in Marketing
Product Management and Physical Distribution
Advertising and Promotion
Retailing
Sales
Marketing Research
International Careers
The Job Search Process
Assessing Yourself
Identifying Your Job Opportunities
Writing Your Résumé
Interviewing for Your Job
Selected Sources of Marketing Career Information
Business and Marketing Publications
Career Planning Publications
Selected Periodicals
Professional and Trade Associations
Glossary
Glossary
Name Index
Name Index
Company/Product Index
Company/Product Index
Subject Index
Subject Index
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A Vertical Bar Graph Text Alternative (Chapter 15)
Marvel Studios Text Alternative (Chapter 15)
An Advertisement with a Banner Text Alternative (Chapter 15)
A JC Penny Facebook Page Shows Text Alternative (Chapter 15)
An Advertisement Titled Text Alternative (Chapter 16)
A Lucid Advertisement Text Alternative (Chapter 16)
A Microsoft Advertisement Shows Text Alternative (Chapter 16)
A Hy-Vee Advertisement Shows Text Alternative (Chapter 16)
An Advertisement Shows Text Alternative (Chapter 16)
An Instagram Post Text Alternative (Chapter 16)
A Man, a Woman, a Baby, and a Dog Text Alternative (Chapter 16)
A Man, a Woman, a Baby, and a Dog Text Alternative (Chapter 16)
A WHO Advertisement Shows Text Alternative (Chapter 16)
A Bebe Advertisement Shows Text Alternative (Chapter 16)
A Liberty Mutual Advertisement Shows Text Alternative (Chapter 16)
An Advertisement for Kraft Mac and Cheese Reads Text Alternative (Chapter 16)
Figure 16–1 Text Alternative (Chapter 16)
A Bloomberg Green Magazine Cover Text Alternative (Chapter 16)
A Real Yellow Pages Web Page Text Alternative (Chapter 16)
A Digital Billboard Text Alternative (Chapter 16)
A Web Page Displaying Text Alternative (Chapter 16)
Tostitos of Various Text Alternative (Chapter 16)
A Food Network Web Page Text Alternative (Chapter 16)
A Starbucks Rewards Advertisement Shows Text Alternative (Chapter 16)
A Point-of-Purchase Display Text Alternative (Chapter 16)
Fallon Webpage Displaying Text Alternative (Chapter 16)
Figure 17–1 Text Alternative (Chapter 17)
A Smartphone Screen Displays Text Alternative (Chapter 17)
Figure 17–2 Text Alternative (Chapter 17)
Closeup of a Hand Holding Text Alternative (Chapter 17)
A Facebook for Business Web Page Text Alternative (Chapter 17)
Four Screenshots of an Instagram Text Alternative (Chapter 17)
A Phone Screen Displays Text Alternative (Chapter 17)
A Pinterest Web Page Text Alternative (Chapter 17)
A TikTok for Business Web Page Text Alternative (Chapter 17)
A Screenshot of LinkedIn’s Profile Checklist Shows Text Alternative (Chapter 17)
A Horizontal Grouped Bar Graph Shows Text Alternative (Chapter 17)
Figure 17–3 Text Alternative (Chapter 17)
A Twitter Post from Pepsi Shows Text Alternative (Chapter 17)
A Twitter Post from Pepsi Shows Text Alternative (Chapter 17)
Four People Including Michael Drysch Text Alternative (Chapter 17)
A Web Page Displays Text Alternative (Chapter 17)
A Spectacles Web Page Shows Text Alternative (Chapter 17)
A Body Glove Advertisement Shows Text Alternative (Chapter 17)
Figure 18–2 Text Alternative (Chapter 18)
Figure 18–4 Text Alternative (Chapter 18)
Figure 18–5 Text Alternative (Chapter 18)
A Horizontal Bar Graph Shows Text Alternative (Chapter 18)
A Screenshot Shows Text Alternative (Chapter 18)
A Screenshot Shows Text Alternative (Chapter 18)
A Maverik Advertisement Text Alternative (Chapter 18)
First Page of an Annotated Text Alternative (BM)
Second Page of Annotated Text Alternative (BM)
Third Page of Annotated Text Alternative (BM)
Fourth Page of Annotated Text Alternative (BM)
Fifth Page of Annotated Text Alternative (BM)
Sixth Page of Annotated Text Alternative (BM)
Seventh Page of Annotated Text Alternative (BM)
Eighth Page of Annotated Text Alternative (BM)
Ninth Page of Annotated Text Alternative (BM)
Tenth Page of Annotated Text Alternative (BM)
Eleventh Page of Annotated Text Alternative (BM)
A Nordstrom Advertisement Text Alternative (BM)
An AT and T Advertisement Shows Text Alternative (BM)
An Ogilvy Public Relations Advertisement Shows Text Alternative (BM)
Interior of an Accenture Stand at an Event Shows Text Alternative (BM)
Two Glass Walls Text Alternative (BM)
A Monster Web Page Text Alternative (BM)
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