Media and Culture Mass Communication in a Digital Age 13th Edition by Richard Campbell, Christopher R Martin, Bettina Fabos, Ronald Becker ISBN 9781319365721 1319365728

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ISBN 10: 1319365728
ISBN 13: 9781319365721
Author: Richard Campbell, Christopher R Martin, Bettina Fabos, Ronald Becker

Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

From TikTok influencers and Twitter politics to streaming TV and digital deepfakes, Media & Culture helps you understand the connection between the mass media and today’s most significant trends – and makes succeeding in your mass communication course informative, interesting, and entertaining.

Media and Culture Mass Communication in a Digital Age 13th Edition Table of contents:

Chapter 1 Media, Culture, and Communication

Understanding the Media Today

How We Got Here: Culture, Technology, and the Evolution of Media Communication

Oral and Written Eras in Communication

The Print Era

The Electronic Era

The Digital Revolution

Media in Our Digital Era

Convergence

Media Culture in the Digital Era

The Media Environment in Our Digital Era

Thinking Differently about Media and Culture

Three Roles: Media Consumer, Media Producer, and Media Citizen

Historical Perspective: Connecting the Past to the Present

The Linear Model of Mass Communication

A Cultural Approach to Media and Communication

LaunchPad: Black Panther on Film

Media and the Politics of Culture

Media and Representation

LaunchPad: Agenda-Setting and Gatekeeping

Examining Ethics: Telling Stories about “Voices We Seldom Hear”

The Politics of Evaluating the Media

Media Literacy in Action: The Critical Process

The Five Steps of the Critical Process

Media Literacy & The Critical Process

Benefits of a Critical Perspective

Chapter 1 Review

Part 1 Interactive Media

Chapter 2 The Internet and Digital Media

The Internet Today

How We Got Here: The Development of the Internet

The Pre-Web Internet

Web 1.0: The Internet Becomes a Mass Medium

Web 2.0: The Internet Gets Interactive

Web 3.0: The Internet Starts to Think

Examining Ethics: Algorithmic Bias

Our Complex Digital Environment

Decentralizing the Creation and Spread of Information

Global Village: Social Media Fraud and Elections

Building Online Communities

Manipulating Media

The Business of Controlling the Internet

Controlling Data

Media Literacy & The Critical Process: Harnessing Creativity by Stepping Away from Your Phone

Controlling Access

LaunchPad: Net Neutrality

Regaining Control

The Internet, Digital Communication, and Democracy

Chapter 2 Review

Chapter 3 Digital Gaming and the Media Playground

Digital Gaming Today

How We Got Here: The Development of Digital Gaming

Mechanical Gaming

The First Video Games

Consoles and Advancing Graphics

Gaming on PCs

Mobile Gaming

The Gaming Environment

Video Game Genres

Social Gaming

Players: Inside the Game

Communities of Play

Collective Intelligence

Global Village: Phones in Hand, the World Finds Pokémon

Interactive Livestreaming Platforms: Gaming Becomes Television

Fantasy Sports

Conventions

Digital Gaming and Society

Digital Gaming and Media Culture

LaunchPad: Video Games at the Movies

Addiction and Other Concerns

LaunchPad: Portrayals of Women in Video Games

Examining Ethics: The Gender Problem in Digital Games

Media Literacy & The Critical Process: First-Person Shooter Games: Misogyny as Entertainment?

The Future of Gaming and Interactive Environments

The Business of Digital Gaming

The Ownership of Digital Game Publishing

The Structure of Digital Game Publishing

Selling Digital Games

Digital Gaming and Advertising

Digital Gaming, Free Speech, and Democracy

Chapter 3 Review

Part 2 Sounds and Images

Chapter 4 Sound Recording and Popular Music

Sound Recording Today

How We Got Here: The Development of Sound Recording

From Cylinders to Disks: Sound Recording Becomes a Mass Medium

LaunchPad: Sound Recordings from a Century Ago

From Audiotape to CDs: Analog Goes Digital

Sound Recording in the Internet Age

LaunchPad: Recording Music Today

The Ongoing Battles between Records and Radio

The Culture of Popular Music

The Rise of Pop Music

Rock and Roll Is Here to Stay

Rock Muddies the Waters

Pushback against Early Rock and Roll

Popular Music’s Continuing Reinvention

The British Are Coming!

Motor City Music: Detroit Gives America Soul

Folk and Psychedelic Music Reflect the Times

Media Literacy & The Critical Process: Music Preferences across Generations

Punk and Indie Respond to Mainstream Rock

Hip-Hop Redraws Musical Lines

Pop in the Age of Music Fragmentation

Global Village: Aya Nakamura: France’s Global Pop Star

The Business of Sound Recording

Global Music Corporations Influence the Industry

Making, Selling, and Profiting from Music

Examining Ethics: YouTube: How One of the Richest Companies Shortchanges Music Artists

Sound Recording, Breaking Barriers, and Democracy

Chapter 4 Review

Chapter 5 Popular Radio and the Origins of Broadcasting

Radio Today

How We Got Here: The Early Development of Radio

The Discovery of Radio Waves

The Inventors of Wireless Telegraphy

Wireless Telephony: Radio Gets a Voice

Regulating and Controlling a New Medium

The Evolution of U.S. Radio

AT&T’s Power Grab: The First Radio Ads and the First Radio Network

RCA’s Era of Dominating Radio

CBS: NBC Gets a Strong Rival

Bringing Order to Chaos with Additional Regulation

The Golden Age of Radio

Radio Reinvents Itself

Transistors Make Radio Portable

The FM Revolution and Edwin Armstrong

The Rise of Format and Top 40 Radio

Resisting the Top 40

The Sounds of the Contemporary Radio Environment

Format Specialization

Examining Ethics: How Did Talk Radio Become So One-Sided?

Nonprofit Radio and NPR

Media Literacy & The Critical Process: Comparing Commercial and Noncommercial Radio

Radio beyond Broadcasting

LaunchPad: Radio: Yesterday, Today, and Tomorrow

The Economics of Radio

Local and National Advertising

Manipulating Playlists with Payola

Broadcast Radio Ownership: From Diversity to Consolidation

Radio and the Democracy of the Airwaves

Global Village: Radio Stories from around the World

Chapter 5 Review

Chapter 6 Television: From Broadcasting to Streaming

Television Today

How We Got Here: The Birth of Broadcast TV

Inventing Visual Radio

Making TV Ready for the Masses

The Broadcast Model Defines Early TV

How Should It Look? Making TV Programs

The Network Era: The Big Three Dominate TV

The Networks Take Control of Programming

Programming for Profits

“A Vast Wasteland”

LaunchPad: What Makes Public Television Public?

The Post-Network Era: Competition Heats Up

Pay for TV? Cable Brings the Subscription Model

Competition beyond Cable

Programming Strategies in the Post-Network Era

Examining Ethics: Is This Entertainment? TV Industry Reconsiders Police Shows

Media Literacy & The Critical Process: TV and the State of Storytelling

Our Digital Era and the Business of TV

The Infrastructure of Digital TV

Watching TV in the Digital Era

The Economics of Delivering Content to Viewers

Making Digital TV Content

Global Village: Telling and Selling Stories around the World

Television Ownership

Television and Democracy

Chapter 6 Review

Chapter 7 Movies and the Power of Images

LaunchPad: Storytelling in Star Wars

Movies Today

How We Got Here: The Early Development of Movies

The Development of Film Technology

The Introduction of Narrative in the Silent Era

The Arrival of Nickelodeons

The First Movie Cartel

The Rise and Decline of Hollywood’s Studio System Era

How the Studio System Worked

Classical Hollywood Cinema Style

The Decline of the Studio System and Hollywood’s Golden Age

Hollywood and Movies after the Studio System Era

Major Studios Evolve

Directors as Movie “Authors”

Examining Ethics: Breaking through Hollywood’s Race Barrier

Movies Outside Hollywood

Global Village: Beyond Hollywood: Asian Cinema

The Economics of the Movie Business

The Major Studios

Making Money on Movies Today

Media Literacy & The Critical Process: The Blockbuster Mentality

Popular Movies and Democracy

LaunchPad: More Than a Movie: Social Issues and Film

Chapter 7 Review

Part 3 Words and Pictures

Chapter 8 Newspapers: The Rise and Decline of Modern Journalism

Newspapers Today

How We Got Here: The Early Development of American Newspapers

Colonial Newspapers and the Partisan Press

The Penny Press Era: Newspapers Become Mass Media

The Age of Yellow Journalism: Sensationalism and Investigation

Competing Models of Modern Newspaper Journalism

The Rise of “Objectivity” in Modern Journalism

Interpretive Journalism

Literary Forms of Journalism

Newspapers in the TV and Internet Age

Examining Ethics: The 1619 Project—Journalism Takes the Long View to Rethink History

The Business, Organization, and Ownership of Newspapers

Consensus versus Conflict: Newspapers Play Different Roles

Newspapers beyond the Mainstream

Newspaper Operations

Media Literacy & The Critical Process: Covering the Unionization of Newspaper Workers

Newspaper Ownership: Investment Companies Dominate the Industry

Challenges and Changes Facing Newspapers Today

LaunchPad: Community Voices: Weekly Newspapers

Declines in Readership, Newsrooms, and Newspapers

Global Village: The World’s Biggest Newspapers

Searching for Success in the Digital Era

New Models for Newspapers

Newspapers and Democracy

Chapter 8 Review

Chapter 9 Magazines in the Age of Specialization

Magazines Today

How We Got Here: The Early History of Magazines

Early British Magazines

Magazines in Colonial America

U.S. Magazines and Specialization

General Interest, Women’s, and Illustrated Magazines

The Arrival of Mass-Circulation National Magazines

Social Reform and the Muckrakers

The Era of General-Interest Magazines

Examining Ethics: The Evolution of Photojournalism

The Fall of General-Interest Magazines

The Domination of Specialization

LaunchPad: Magazine Specialization Today

Men’s and Women’s Magazines

Global Village: Cosmopolitan Style Travels the World

Entertainment, Sports, and Leisure Magazines

Magazines for the Ages

Media Literacy & The Critical Process: Uncovering American Beauty

Elite Magazines

Magazines Targeting Race, Ethnicity, and Sexuality

Supermarket Tabloids

The Organization and Economics of Magazines

LaunchPad: Narrowcasting in Magazines

Inside Magazines: Creating Branded Content

Departments and Duties

Major Magazine Chains

Independently Owned Magazines

Magazines in a Democratic Society

Chapter 9 Review

Chapter 10 Books and the Power of Print

Books Today

How We Got Here: The Early History of Books

The Development of Manuscript Culture

The Innovations of Block Printing and Movable Type

The Gutenberg Revolution: The Invention of the Printing Press

The Birth of Publishing in the United States

Mass Publishing and the Book Industry

The Formation of Publishing Houses

Types of Books

Trends and Issues in Book Publishing

Influences of Television and Film

LaunchPad: Based On: Making Books into Movies

E-Books

Audio Books

Preserving and Digitizing Books

Censorship and Banned Books

Examining Ethics: Banned Books: Controversial Because They Are Real

The Organization and Economics of the Book Industry

Ownership Patterns

The Structure of Book Publishing

Media Literacy & The Critical Process: Publishing Gatekeepers: Who Gets to Write the Big Books?

Selling Books: Book Superstores and Independent Booksellers

LaunchPad: Amazon’s Brick-and-Mortar Bookstores

Global Village: Buenos Aires, the World’s Bookstore Capital

Selling Books Online

Self-Published Books

Books and the Future of Democracy

Chapter 10 Review

Part 4 The Business of Mass Media

Chapter 11 Advertising and Commercial Culture

Advertising Today

How We Got Here: The Development of American Advertising

The First Advertising Agencies

Advertising in the 1800s

Promoting Social Change and Dictating Values

Early Ad Regulation

The Influence of Visual Design

The Shape of Contemporary U.S. Advertising

Types of Advertising Agencies

The Structure of Ad Agencies

Trends in Online Advertising

Persuasive Techniques in Contemporary Advertising

Conventional Persuasive Strategies

The Association Principle

Advertising as Myth and Story

Media Literacy & The Critical Process: The Branded You

Product Placement

Advertising and Concerns about Commercial Speech

Critical Issues in Advertising

LaunchPad: Advertising and Effects on Children

Examining Ethics: Do Alcohol Ads Encourage Binge Drinking?

Global Village: The Unfairness of Fairness Creams

Watching Over Advertising

Advertising, Politics, and Democracy

Advertising’s Role in Politics

The Future of Advertising

Chapter 11 Review

Chapter 12 Public Relations and Framing the Message

Public Relations Today

How We Got Here: Early Developments in Public Relations

The First Publicists and Press Agents: P. T. Barnum and Buffalo Bill

Helping Big Business

The Birth of Modern Public Relations

The Practice of Public Relations

The Business of Public Relations

Performing Public Relations

Examining Ethics: Egg on The North Face—a Wikipedia Scandal

Global Village: Public Relations and Bananas

Tensions between Public Relations and the Press

LaunchPad: Give and Take: Public Relations and Journalism

Elements of Professional Friction

Media Literacy & The Critical Process: The Invisible Hand of PR

Shaping the Image of Public Relations

Public Relations and Democracy

Chapter 12 Review

Chapter 13 Media Economics and the Global Marketplace

Media Economics Today

How We Got Here: The Rise of Global Conglomerates

The Changing Role of Regulation

Globalization Expands Media Markets

The Internet and Digital Convergence

Examining Ethics: Are the Big Digital Companies Too Big?

Global Village: China’s Dominant Media Corporations Rival America’s

Media Powerhouses and the Consolidation Frenzy

Business Trends in Today’s Media Industries

Making Money from Media Products

The Rise of Specialization

Horizontal Integration and Synergy

Vertical Integration

Disney: A Twenty-First Century Media Conglomerate

LaunchPad: Disney’s Global Brand

Social and Political Issues in Media Economics

Conflicts over Conglomeration

LaunchPad: The Impact of Media Ownership

Employment Issues

Belief in the Free Market

Cultural Politics and Global Media

Media Literacy & The Critical Process: Cultural Imperialism and Movies

The Media Marketplace and Democracy

The Effects of Media Consolidation on Democracy

The Media Reform Movement

Chapter 13 Review

Part 5 Democratic Expression and The Mass Media

Chapter 14 The Culture of Journalism: Values, Ethics, and Democracy

Journalism Today

How We Got Here: The Evolution of American Journalism

The Historical Foundations of Print Journalism

Stories Become Visual on TV News

Cable TV Pundits and Politics

LaunchPad: The Contemporary Journalist: Pundit or Reporter?

News Now: The Loss of Traditional Gatekeepers

The Essential Elements of News

What Is News?

Global Village: Authoritarians Use “Fake News” Allegations as a Weapon

Characteristics of News

Values in American Journalism

Ethics and the News Media

Ethical Predicaments

Resolving Ethical Problems

Reporting Rituals and the Legacy of Print Journalism

Focusing on the Present

Media Literacy & The Critical Process: Telling Stories and Covering Disaster

Relying on Experts

Balancing Story Conflict

Acting as Adversaries

The Rise of Conservative Media and the Idea of “Fake News”

The Origins of Conservative Media

Stoking White Working-Class Grievances

Allegations of “Fake News”

Journalism’s Role in Democracy

Examining Ethics: Black Journalists Lead an “Overdue Reckoning” on Objectivity

Social Responsibility

Making the Eagle Fly

Chapter 14 Review

Chapter 15 Media Effects and Cultural Approaches to Research

LaunchPad: Suicide on TV

Research on Media Today

How We Got Here: Early Types of Media Research

Propaganda Analysis

Public Opinion Research

Social Psychology Studies

Marketing Research

Research on Media Effects

Media Literacy & The Critical Process: Wedding Media and the Meaning of the Perfect Wedding Day

Early Theories of Media Effects

Conducting Media Effects Research

Today’s Leading Media Effects Theories

LaunchPad: Media Effects Research

Evaluating Research on Media Effects

Examining Ethics: Our Masculinity Problem

LaunchPad: Masculinity on Screen

Cultural Approaches to Media Research

Global Village: International Media Research

Early Developments in Cultural Studies Research

Conducting Cultural Studies Research

Cultural Studies’ Theoretical Perspectives

Evaluating Cultural Studies Research

Media Research and Democracy

Chapter 15 Review

Chapter 16 Legal Controls and Freedom of Expression

Free Expression Today

How We Got Here: The Origins of Free Expression and a Free Press

Freedom of Expression around the World

The First Amendment of the U.S. Constitution

The Limits to Freedom of Expression in the United States

Censorship as Prior Restraint

Media Literacy & The Critical Process: Who Knows the First Amendment?

Unprotected Forms of Expression

Examining Ethics: Is “Sexting” Pornography?

LaunchPad: Sexting and Obscenity

First Amendment versus Sixth Amendment

Film and the First Amendment

Social and Political Pressures on the Movies

Early Self-Regulation in the Movie Industry

Global Village: The Challenges of Film Censorship in China

The MPAA Rating System

Expression in the Media: Print, Broadcast, and Online

The FCC Regulates Broadcasting

Dirty Words, Indecent Speech, and Hefty Fines

Political Broadcasts and Equal Opportunity

The Demise of the Fairness Doctrine

Communication Policy and the Internet

LaunchPad: Bloggers and Legal Rights

The First Amendment and Democracy

Chapter 16 Review

A Guide to Identifying Fake News

Defining Fake News

Types of Fake News

Satirists

Hoaxes and Hucksters

Opinion Entrepreneurs

Propagandists

Information Anarchists

The Critical Process: Identifying Fake News

Description

Analysis

Interpretation

Evaluation

Engagement

Notes

Glossary

Index

See media in action on LaunchPad

Extended Descriptions

A Guide to Identifying Fake News

Reframing to reflect the reality of digital world

Page number 92–93 of chapter 4 of the book Media and Culture: Mass Communication in a Digital Age

An engaging digital learning experience with LaunchPad

Praise for Media and Culture

An e-Sports competition

Protest against the owner of Denver Post newspaper

An illustration shows six individuals demonstrating different symptoms of Ebola

Poster of Thirteen Reasons Why

Protesters protesting in front of the Supreme Court

Figure 1.2: A Cultural Approach To Media And Communication

Figure 1.3: Culture As A Skyscraper

Examining Culture

Masspersonal

Media In The Electronic Era

Media Convergence

Content Producer

A screen capture of a paused video from the movie Black Panther displays a woman dressed in an embellished gown and a traditional African hat

Black Panther

Media Representation

A screen capture of a paused video displays Robin Sloan, vice president of strategy, Current T.V

Films Often Reflect The Key Social Values

A screenshot of a LearningCurve question

Figure 2.1: Distributed Networks

Figure 2.2: Rates of Broadband And Smartphone Internet Access

The Early Internet Expands

Web Browsers

Online Connections

Governments

Net Neutrality

A screen capture from a paused video shows Steve Huffman

Taking Control

A screenshot of a LearningCurve question

Figure 3.1: Global Game Revenue By Platform, 2020 And 2022

Figure 3.2: Top Video Game Genres By Units Sold, 2019

Figure 3.3: Gender Representation In Digital Games At E3

A photo shows an e-Sports competition where multiple competitors play digital games next to one another in a large room

Magnavox’s Odyssey

Popular Video Games

Twitch

As Covid-19

A screenshot of a LearningCurve question

Figure 4.1: The Evolution of Digital Sound Recording Sales (Revenue In Billions)

Figure 4.2: Global Market Share of The Major Labels In The Recording Industry, 2019

Figure 4.3: Percent of Overall Streaming Revenue Paid To The Music Industry By Company, 2020

Scott Joplin

In 1955, Little Richard

A screenshot of a LearningCurve question

Figure 5.1: The Electromagnetic Spectrum

Figure 5.2: Am And Fm Waves

Figure 5.3: The Most Popular Radio Formats In The United States Among Persons Age Six And Older

News of The Titanic

The Radio Game

Advertisements

A screenshot of a LearningCurve question

Figure 6.1: Four Eras In The Evolution of Television

Figure 6.2: A Basic Cable Television System

Figure 6.3: Prime-Time Network Tv Pricing, 2020–2021

The Goldbergs (1949–1956)

I Love Lucy

Twenty-One

Cloning

Civil Rights

Tv And Democracy

A screenshot of a LearningCurve question

Figure 7.1: North American And Global Box-Office Revenue, 2019 (In $ Billions)

Figure 7.2: Market Share of U.S. Film Studios And Distributors, 2019 (In $ Millions)

Blockbuster Streaming

The Birth of A Nation (1915)

Independent Black Filmmaking

Shot/Reverse Shot Sequence

The Hollywood Ten

The Eight Hundred (2020)

A screenshot of a LearningCurve question

Figure 8.1: Where Have Newspapers Disappeared?

A photo shows a group of demonstrators during a protest against the owner of the Denver Post newspaper

The New York Times

Yellow Journalism

The Penny Press

Washington Post

Nikole Hannah-Jones

Black Newspapers

Political Cartoons

The 19th*

Propublica

A screenshot of a LearningCurve question

Figure 9.1: The Growth of Consumer Magazines Published In The United States

Figure 9.2: Magazine Brand Audience Share By Format, 2014–2019

Figure 9.3: The Magazine Industry’s Leading Brands—Monthly Audience Across Platforms

Magazines

Colonial Magazines

Ida Tarbell (1857–1944)

Margaret Bourke-White (1904–1971)

The Rise And Fall of Look

A screenshot of a paused video shows the cover page of Guitar Player magazine featuring John Frusciante

In September 2020

Selecta

Apple News+

A screenshot of a LearningCurve question

Figure 10.1: Estimated U.S. Book Revenue, 2019

A Library’s Display

The Surviving Copy

Pulp Fiction

Scribner’s

Jenny Han’s

The Queen’s Gambit

2020 Was A Year For Reading

A screenshot of a LearningCurve question

Figure 11.1: Global Revenue For The World’s Largest Agencies (In Billions of Dollars)

Figure 11.2: Where Will The Advertising Dollars Go?

Nike’s “You Can’t Stop Us”

Patent Medicines

Public Service Announcements

Strawberry Frog

Creative Advertising

Digital Advertising

In 2021, Burger King

Famous-Person Testimonials

Medical Organizations

Stealth Ads

Political Advertising

A screenshot of a LearningCurve question

Figure 12.1: Total Lobbying Spending And Number of Lobbyists (2000–2020)

An illustration shows six individuals demonstrating different symptoms of Ebola

Early Public Relations

Ivy Lee

Edward Bernays And Doris Fleischman

World War II

Message Formulation

Building Relationships

A screenshot of a Wikipedia tweet

Community Pop-Up Event For Your Dog

The Invisibility of Public Relations

A screenshot of a LearningCurve question

Figure 13.1: Media Industry Structures

Figure 13.2: U.S. Broadcast Ownership Deregulation

Figure 13.3: Rise of The New Digital Media Giants

Figure 13.4: Examples of Synergy At Disney

A Brief Timeline of Disney

Figure 13.5: Major Media Mergers And Acquisitions

Figure 13.6: Ceo-To-Worker Wage Gap, 1965 And 2019

Antitrust Regulation

In June 2018

Hgtv’s Self-Made Mansions (2020–)

Cultural Imperialism

A screenshot of a LearningCurve question

An illustration summarizes the revenue for the top ten global brands in 2020

Digital News

By The 1920s

News In The Digital Age

The New York Times

Breitbart News

Twitter

A screenshot of a LearningCurve question

Figure 15.1: Tv Parental Guidelines

A poster of the Netflix series, Thirteen Reasons Why

Media Effects?

Social Learning Theory

A screenshot of a LearningCurve question

A photo shows a small group of protesters with signs and banners against corruption, standing in front of the Supreme Court

This Marine

John Milton’s

Facebook

A screenshot of a LearningCurve question

Lunar Animals

Disinformation, Circa 1800

Satire

WND

The Term “Gaslight”

A rating scale shows the types of fake news on a continuum ranging from more helpful to democracy to more harmful to democracy

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Tags: Richard Campbell, Christopher R Martin, Bettina Fabos, Ronald Becker, Mass Communication, Digital Age