No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing 2nd Edition by Latané Conant 9781119982951 1119982952

No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing 2nd Edition Latané Conant – Ebook Instant Download/Delivery ISBN(s): 9781119982876,1119982871, 9781119982951, 1119982952

Product details:

• ISBN 10: 1119982952
• ISBN 13: 9781119982951
• Author: Latané Conant 

In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do.

You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:

• Strategies for building a tech-stack that prioritizes your customers
• Ways for chief marketing officers to stop playing defense and go on offense
• Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
• How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

Table contents:

CHAPTER 1: A NEW ERA OF SALES AND MARKETING

CHAPTER 2: IT’S TIME FOR CMOS TO PLAY OFFENSE

CHAPTER 3: BUILDING THE CUSTOMER–FIRST TECH STACK

CHAPTER 4: OUR BOLD NEW VISION IN ACTION

CHAPTER 5: THE MODERN SALES ORGANIZATION

CHAPTER 6: ARE YOU READY TO BREAK THROUGH?

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