Pearson Edexcel International AS Level Economics Student Book (Edexcel International A Level) 1st Edition by Tracey Joad 9781292326740 1292326743

Pearson Edexcel International AS Level Economics Student Book (Edexcel International A Level) 1st Edition Tracey Joad – Ebook Instant Download/Delivery ISBN(s): 9781292239194, 1292239190, 9781292326740, 1292326743

Product details:

• ISBN 10: 1292326743
• ISBN 13: 9781292326740
• Author:  Tracey Joad 

Developed for the new International A Level specification, these new resources are specifically designed for international students, with a strong focus on progression, recognition and transferable skills, allowing learning in a local context to a global standard.

• Recognised by universities worldwide and fully comparable to UK reformed GCE A levels.
• Supports a modular approach, in line with the specification.
• Appropriate international content puts learning in a real-world context, to a global standard, making it engaging and relevant for all learners.
• Reviewed by a language specialist to ensure materials are written in a clear and accessible style.
• The embedded transferable skills, needed for progression to higher education and employment, are signposted so students understand what skills they are developing and therefore go on to use these skills more effectively in the future.
• Exam practice provides opportunities to assess understanding and progress, so students can make the best progress they can.

Table contents:

Unit 1: Marketing and People
Meeting Customer Needs
1: The Market
2: Market Research
3: Market Positioning
The Market
4: Demand
5: Supply
6: Markets
7: Price Elasticity of Demand (PED )
8: Income Elasticity of Demand (YED)
Marketing Mix and Strategy
9: Marketing Objectives and Strategy
10: Product/Service Design
11: Promotion and Branding
12: Pricing Strategies
13: Distribution
Managing People
14: Approaches to Staffing
15: Recruitment, Selection and Training
16: Organisational Design
17: Motivation in Theory and Practice
18: Leadership
Entrepreneurs and Leaders
19: Role of an Entrepreneur
20: Entrepreneurial Motives and Characteristics
21: Business Objectives
22: Business Choices
Unit 2: Managing Business Activities
Planning a Business and Raising Finance
23: Planning
24: Internal Finance
25: External Finance
26: Forms of Business
27: Forms of Business: PLCs
28: Liability
Financial Planning
29: Sales, Revenue and Costs
30: Sales Forecasting
31: Break-Even
32: Cash Flow
33: Budgets
Managing Finance
34: Profit
35: Liquidity
36: Business Failure
Resource Management
37: Production, Productivity and Efficiency
38: Capacity Utilisation
39: Inventory Control
40: Quality Management
External Influences
41: Economic Influences
42: Legislation
43: The Competitive Environment

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