Prime Time Soap Operas on Indian Television 2nd Edition by Shoma Munshi 9781000052244 1000052249

Prime Time Soap Operas on Indian Television 2nd Edition Shoma Munshi – Ebook PDF Instant Download/Delivery ISBN(s): 9781000052244, 1000052249

Product details:

• ISBN 10: 1000052249
• ISBN 13: 9781000052244
• Author: Shoma Munshi 

This book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary India through the television, this volume analyzes the production of soaps within India’s cultural fabric. It deconstructs themes and issues surrounding the “everyday” and the “middle class” through the fiction of the “popular”. In its second edition, this still remains the only book to examine prime time soap operas on Indian television. Without in any way changing the central arguments of the first edition, it adds an essential introductory chapter tracking the tectonic shifts in the Indian “mediascape” over the past decade – including how the explosion of regional language channels and an era of multiple screens have changed soap viewing forever. Meticulously researched and persuasively argued, the book traces how prime time soaps in India still grab the maximum eyeballs and remain the biggest earners for TV channels. The book will be of interest to students of anthropology and sociology, media and cultural studies, visual culture studies, gender and family studies, and also Asian studies in general. It is also an important resource for media producers, both in content production and television channels, as well as for the general reader.

Table contents:

1 Introduction
2 Milieu of production
3 Key elements of production: characteristics of soaps
4 Soap tales
5 Women: similar genre, different representations
6 The male voice
7 Themes and issues
8 Conclusion

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