Red White and Radical What Organisations Can Learn About Change from the Rise of American Conservatism 1st Edition by Warrick Harniess 9780429620386 0429620381

Red White and Radical What Organisations Can Learn About Change from the Rise of American Conservatism 1st Edition Warrick Harniess – Ebook Instant Download/Delivery ISBN(s): 9780367149710, 0367149710, 9780429620386, 0429620381

Product details:

• ISBN 10: 0429620381
• ISBN 13: 9780429620386
• Author: Warrick Harniess

Red, White and Radical explores how and why America has become so conservative since World War II. In the process, it offers lessons that professional leaders, regardless of their political stance, should heed if they want their organisational change plans to succeed. Over the past 70 years, a motley crew of suburban activists, libertarian businessmen and political opportunists have radically changed America and its national values. The rise of American conservatism is the greatest modern example of cultural change in the Western world. How did they do it – and what can we learn from this? Red, White and Radical is a manual for organisational change. It tells nine stories from American cultural, political and business history that illuminate how conservatives have pioneered change. From these stories, it extracts a change management lesson for professional leaders and explains how to apply that lesson in the workplace. These nine lessons are organised into a clear change framework: understanding and motivating people communicating with emotion and authenticity building teams and networks that can deliver lasting change. Along the way you’ll also learn: how Marlboro became the world’s biggest cigarette brand why conservatives love Ronald Reagan but despise Richard Nixon the origins of the social media echo chamber how Silicon Valley learned to lobby the secrets of Donald Trump’s populist X Factor. Red, White and Radical is not for the faint of heart. If you’re a passionate business leader who relishes the challenge of delivering true organisational change for the better, then this book is for you.

Table contents:

PART I: PEOPLE CHANGE
Case story 1. Marlboro
What can we learn from Case story 1?
Case story 2. Suburbia
What can we learn from Case story 2?
Case story 3. Personas
What can we learn from Case story 3?
PART II: COMMUNICATING CHANGE
Case story 4. Freedom
What can we learn from Case story 4
Case story 5. Entertainment
What can we learn from Case story 5?
Case story 6. Channels
What can we learn from Case story 6?
PART III: LEADING CHANGE
Case story 7. Misfits
What can we learn from Case story 7?
Case story 8. Networks
What can we learn from Case story 8?
Case story 9. Trump
What can we learn from Case story 9?

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