Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases 1st Edition by Marianna Sigala, Coralie Haller ISBN 9789811982767 9811982767

Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases 1st Edition by Marianna Sigala, Coralie Haller – Ebook PDF Instant Download/Delivery: 9789811982767 ,9811982767
Full download Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases 1st Edition after payment

Product details:

ISBN 10: 9811982767
ISBN 13: 9789811982767
Author: Marianna Sigala, Coralie Haller

This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.
This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level

Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases 1st Edition Table of contents:

Part I: Introduction
Thriving in Wine Tourism Through Technology and Innovation: A Survival or a Competitiveness Need?
Technology and Innovation: A Competitive Option or Survival Need?
Technological Advances Driving Transformation in Wine Tourism
Innovation Driving Transformation in Wine Tourism
The Aims, Structure and Content of the Book
Content of the Technology Section
Content of the Innovation Section
Concluding Remarks
References
Part II: Technology and Wine Tourism
Social Media, Wine Tourism and an Emerging Destination: A Case Study of Southern Sweden
Introduction
Conceptual Approaches for Studying the Use of Social Media
Literature Review: Social Media and Wine Tourism
The Study Context: Wine Tourism in Southern Sweden
Study Findings
Website Availability and Use of SM by Scanian Vineyards
The Use of SM and Websites to Promote Scanian Wine Tourism
Discussion and Implications of the Findings
Conclusions and Future Research
References
Social Media Influencers, Content and Tourism: A Study for the Swan Valley Wine Region
Introduction
Theoretical Background and Research Question
Research Questions
The Study Context
Study Methods
Sample
Data Collection
Analysis
Findings
Final Theme 1: General Use of Content Is Dynamic
Final Theme 2: Selective Content Can Motivate Response
Final Theme 3: Content Tailored to Social Media Platforms
Discussion and Contribution of the Findings
Contributions to Theory
Contributions to Practice
Conclusions and Ideas for Future Research
References
Design Factors of Mobile App in Wine Tourism: Creating Customer Value Through the Whole Wine Tourism Journey
Introduction
Mobile Apps and Customer Value in (Wine) Tourism
Design Factors of Mobile Apps
A Framework for Designing a Mobile Wine Tourism App
Content
Functionality
Conclusions and Ideas for Future Research
References
Wine Tourists’ Mobility Through Mobile Apps: A Lost Bet?
Introduction
Theoretical Background
Wine Tourism Mobility
The Wine Business Ecosystem (BE)
Role of Wine Ecosystem Intermediaries in Promoting the Destination Through Mobile Applications
The Research Gap and Questions to Address
The Context of the Study: The Alsace Wine Region and Digital Initiatives for Wine Tourism
Methodology
KUT’Zig: The Mobile Application That Facilitates Mobility
The History of LK Tours-EuropaTours
KUT’Zig – The Open-Top Bus on the Alsace Wine Road (Fig. 1)
Why a Shuttle at the Heart of the Wine Route?
The KUT’Zig Mobile Application: How Does It Work? (Fig. 2)
Analysis and Discussion of the Findings
User Experience of KUT’Zig
A Passenger Transport Company as a Destination Management Organisation (DMO)
KUT’Zig: First Steps Toward Wine Industry 4.0
Conclusion
References
Tracking Wine Tourists’ Movements Using GPS: Evidence from the Bairrada Wine Route, Portugal
Introduction
GPS for Tracking Space-Time Behaviour in Tourism: Benefits and Challenges
Challenges and Opportunities of Tracking Tourists’ Mobility in Wine Destinations
Study Methodology
Research Aims
Data Collection
Data Analysis
Presentation and Discussion of the Study Findings
Profile of Respondents
Wine Tourists’ Mobility Tracing
Analysing Space-Time Behaviour on Maps by Integrating Additional Data
Conclusion and Implications for Future Research
References
Wine Tourism Next-Gen: A Case Study of a Virtual Reality Implementation in a Wine Cooperative in France
Introduction
Wine Tourism Next-Gen: The Advantages of VR Headset as a New Experiential Context
Investigating the Design and Use of VR in Tourism Experiences
A Case Study Research Approach
The Case Study Context
Challenges and Trends in the Wine and Wine Tourism Sector
The Labastide Wine Cooperative History
Wine Tourism at Labastide Wine Cooperative: A Well-Established Experiential Journey
Analysis and Discussion of the Case Study Findings
VR: A DCX Solution to Strategic Issues
Selection and Implementation of the VR Technology
Resource Development for VR
Use of VR
Conclusions, Limitations and Ideas for Future Research
References
Riverland on the Verge: Promoting International Wine Tourism Through Virtual Reality in Riverland, South Australia
Introduction
Literature Review
Wine Tourism Motivations and Constraints
Virtual Reality
VR and (Wine) Tourism Marketing
Riverland: The Wine (Tourism) Industry and Region
“Riverland on the Verge”: The VR Project
The Scope of the Project
USA and Chinese Tourists
Developing the VR Project
Design Thinking Methodology
Testing the VR Project: Insights from Wine Tourism Demand
Finalizing the VR Project
VR Hardware and Technical Considerations
Prototype & Final VR Technology
Distributing the VR Experience: Strategy for Market Engagement
Conclusions: Lessons Learnt
References
The Future of the Wine Tourism Experience: The Potential of Smart(er) Winescapes?
Technology and Tourism
The Wine Tourism-Technology Gap
Assessing the Gap: Wine Tourism and Technology-in-Use Across the Customer Journey
Moving Forward: A Smarter Winescape Within a Tourism Ecosystem
Mapping the Wine Tourism Experience: Technology, Touchpoints, and the Journey
Smart Winescape and Emergent Technology
Considerations in the Development of Smart(er) Wine Tourism and Winescapes
Conclusion
References
Part III: Innovation and Wine Tourism
FOMENT: Promoting Technology Acceleration and Adoption in the Australian and International Wine Tourism Industry
Introduction
FOMENT
The Founding Rationale
Aims
Stakeholders
Methodology
The Pilot Program in 2019
The 2020 FOMENT Program
The Three Case Studies
Business Model and Value Proposition
The Click for the Company’s Vision
Benefits for Wine Tourism Operators, Tourists and Tourism Destinations
Benefits from Participating in FOMENT 2020
Business Model and Value Proposition
Benefits for Wine Tourism Operators, Tourists and Tourism Destinations
Benefits from Participating in FOMENT 2020
Business Model and Value Proposition
Benefits for Wine Tourism Operators, Tourists and Tourism Destinations
Benefits from Participating in FOMENT 2019
Conclusion and Future Learnings
References
Innovation, Collaboration and Wine Tourism in Canada’s Okanagan Valley: The British Columbia Beverage Technology Access Centre
Introduction
The Technology Access Centre Initiative in Canada
The Okanagan Valley Wine Tourism Sector
The British Columbia Beverage Technology Access Centre
Customer Service Oriented
Solution Centric
Neutral Party
Discussion
Challenges with the Model
So How Does This Play Out in a Practical Sense?
Providing Direct Assistance
Assistance Through Faculty & Students
Referrals to Other TAC’s & Universities
Funding & Grants
Conclusion
References
Business Awards and Wine Tourism: A Source, Spur and Transfer of Innovation
Introduction
Benefits of Business Awards: A Literature Review
Defining Business Awards
Benefits of Business Awards for Firms
Innovation Benefits
Research Methodology
Study Aims, Data Collection and Analysis Methods
Study Context: Great Wine Capital Awards, Adelaide
Analysis and Discussion of the Findings
Business Awards and Internal Factors Influencing Innovation
Business Awards and External Factors Influencing Innovation
Conclusions and Implications for Future Research
References
From Winemaking to Wine Tourism: A Business Model Innovation. The Role of Value in Business Model Trajectory
Introduction
Theoretical Background
The Key Role of Value Within the Wine Industry
Business Model Trajectory for Supporting Diversification
Methods
Case Study Context: La Maison Guigal
A Historical Winery
Le Caveau du Château, a New Destination for Wine Tourism in the Rhône Valley
Data Collection and Analysis
Findings
Challenges in Opening to Wine Tourism
Challenge 1: Developing a Portfolio BM Combining a Product-Oriented BM (Winemaking) and a Service-Oriented BM (Wine Tourism)
Challenge 2: Orchestrating a Multi-sided BM (Wine Tourism)
Challenge 3: Respecting Organizational Identity in a BM Innovation Strategy
Challenge 4: Co-create a Wine Tourism Ecosystem to Diversify
The Key Role of Values to Succeed in Combining Winemaking and Wine Tourism
Value Interdependence and Hierarchy in Strategic Storytelling
Value Equation in Business Model Trajectory
Heritage Preservation for the Local Ecosystem
Conclusion
References
“Fishing” for Winemaking Perfection in Cloudy Waters…Underwater Wineries: Innovation Genius or Another Marketing Trick? Implications on Wine & Food Tourism
Introduction
Innovation, Underwater Wine Making and Wine Tourism: Theory and Practice
The Innovative Method of “Submerged Wines” and Ancient Greeks
Underwater Wine Making: Why Do Some Wineries Mature Wines Under the Sea?
“Aquaoir” in Underwater Ageing
“Wine Aquatourism”: Underwater Wine Making, Wine Tourism & Marine Tourism
Technology in Wine Aqua Tourism
Underwater Wineries Around the World
Representative Cases
The Role of Innovation in Wine Customer Purchase Behavior and in Tourism Experiences
The Case of GAIA Winery
What Is the Use of “Submerged Thalassitis” for GAIA Wines?
Does the Creation of “Submerged Thalassitis” Encourage Wine Tourism?
The Future of Underwater Wine Tourism: Research Implications, Industry Challenges and Opportunities, Policy Recommendations
Conclusions & Recommendations
References
Phygital Innovations for Wine Tourism During the COVID-19 Pandemic: The Case of the Jurançon Wine Cooperative in South West France
Introduction
Theoretical Background
Wine Tourism Co-creation Experiences Through Technological Innovations
Digital Technology and the Use of Digital Techniques
Physical, Digital and Phygital Innovations
The Importance of Sustainability to Reform Wine Tourism
Stakeholder Involvement at Local Level in Wine Tourism Strategy: A Constant Need
Methodology and the Case Study Context
Case Study
Methods of Data Collection
Individual Interview and Focus Group
Analysis of Secondary Data
Observation
Analysis of Research Findings
Theme 1. Wine Tourism and Sustainable Development
The Jurançon Wine Cooperative and Its Local Involvement
Wine-Tourists of all Generations
From Sustainable Development Strategy (HEV) to Sustainable Tourism
Theme 2. Technology Supported Innovations for Enabling Wine Tourism experiences During the COVID-19 Period
The Visit of the Industrial Site and the Winery: Creation of Videos (Fig. 2)
The Visit of the Nearby Vineyard via a Small Train
Creation of a Pop Up Store
Theme 3. The Present and Future of Digital Innovations
The Development of Social Networks by the Communication Department
Creating a Link Between the Physical Visit of Tourists and Digital Communication
Creation of an Application on Smartphone and Virtual reality Project
Virtual Tour of the Jurançon Wine Cooperative and Virtual Reality Project
Theme 4. Wine Orders for Tourists: Mixed “Physical and Digital” Solutions
Shopping with Adapted Opening Hours
Development of the E-Business Website and Creation of a Click & Collect System
Development Segmented Marketing Approach & Alternative Channels of Distribution
Theme 5. A Global Wine Tourism Strategy Involving all Stakeholders in the Local Area
Partnership with Local Players
Sponsoring of a Famous Local Rugby Team
Communication on Wine Tourism with a Network of Brand Ambassadors
Implications of the Findings: “Phygital” in Wine Tourism
Conclusions, Study Limitations and Ideas for Future Research
Appendix
References
Part IV: Epilogue
“Improvisational” Wine Tourism: An Alternative Model of Managing Technological Changes
References
Index

People also search for Technology Advances and Innovation in Wine Tourism New Managerial Approaches and Cases 1st Edition:

Tags: Marianna Sigala, Coralie Haller, Technology Advances, Wine Tourism, Managerial Approaches