The Adman Dilemma From Barnum to Trump 1st Edition by Paul Rutherford ISBN 9781487519025 1487519028

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ISBN 10: 1487519028
ISBN 13: 9781487519025
Author: Paul Rutherford

The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers.

The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump.

In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

The Adman Dilemma From Barnum to Trump 1st Edition Table of contents:

1. The Huckster’s Game

1. Barnum’s Folly: The Life of P.T. Barnum, Written by Himself, 1855

2. The Fake Healers: Samuel Hopkins Adams, The Great American Fraud, 1907

3. The New Napoleon: H.G. Wells, Tono-Bungay, 1909

4. Stories of Magic and Mischief: Huckster Fictions 1906–1931

2. The Rise of the Advertising Agent

1. The House of Truth: George Creel, How We Advertised America, 1920

2. Philosophers of Persuasion: The Works of Claude Hopkins, E.E. Calkins, and Edward Bernays, 191

3. The Adman’s Jesus: Bruce Barton, The Man Nobody Knows, 1925

4. Anti-Advertising: James Rorty, Our Master’s Voice: Advertising, 1934

3. The Chronicle of Struggle

1. The Peculiar Tribe: Martin Mayer, Madison Avenue, USA, 1958

2. Stories of Angst: Frederic Wakeman, The Hucksters, 1946 and 1947

3. The Adwoman’s Plight: Delbert Mann, Lover Come Back, 1961

4. A Story of Triumph: David Ogilvy, Confessions of an Advertising Man, 1963

4. A Worrisome Dominion

1. The New Narrative of Harm: Vance Packard, The Hidden Persuaders, 1957; The Status Seekers, 1959;

2. Stories of Justification: The Ad-Makers’ Polemics and Memoirs, 1944–1975

3. The Public Speaks: R.A. Bauer and Stephen Greyser, Advertising in America: The Consumer View, 19

5. The Gospel of Creativity

1. Bernbach the Redeemer: “Adman’s Adman,” Time, 31 March 1958

2. The Reign of the Innovators: The Memoirs of Jerry Della Femina (1970), George Lois (1972), and Ma

3. Advertising Becomes Art: Kirk Varnedoe and Adam Gopnik, High & Low, MoMA 1990–1991 and Doug Pra

4. The Creative Process: Michael J. Arlen, Thirty Seconds, 1980

5. Limits: Robert Downey Sr, Putney Swope, 1969; Jonathan Dee, “But Is It Advertising,” 1999, a

6. Ubiquity: Morgan Spurlock, POM Wonderful Presents: The Greatest Movie Ever Sold, 2011

6. A Tyranny of Signs

1. Stories of the Matrix: Barry Levinson, Wag the Dog, 1997

2. Capitalism’s “Cultural Turn”: Naomi Klein, No Logo, 2000

3. The Spectre of Svengali: William Gibson, The “Blue Ant” or “Bigend” Trilogy, 2003–2010

4. Contagion and Immunity: PBS, The Persuaders Website, 2004+

5. The Ad-makers’ Response: William M. O’Barr, “The Advertising Profession in the Public’s E

Conclusion: Deception and Its Discontents: Farewell “Don Draper,” 2015

Afterword: The Triumph of the Huckster: Donald J. Trump, Republican Nomination Acceptance Speech, 2

The Moral of the Biography

Notes

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Paul Rutherford,Adman Dilemma,Barnum,Trump