The Art of SEO: Mastering Search Engine Optimization 4th Edition by Eric Enge 9781098102562 1098102568

The Art of SEO: Mastering Search Engine Optimization 4th Edition Eric Enge – Ebook Instant Download/Delivery ISBN(s): 9781098102616,1098102614, 9781098102562, 1098102568

Product details:

• ISBN 10: 1098102568
• ISBN 13: 9781098102562
• Author: Eric Enge

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability

Table contents:

1. Search: Reflecting Consciousness and Connecting Commerce

2. Generative AI and Search

3. Search Fundamentals

4. Your SEO Toolbox

5. SEO Planning

6. Keyword Research

7. Developing an SEO-Friendly Website

8. SEO Analytics and Measurement

9. Google Algorithm Updates and Manual Actions/Penalties

10. Auditing and Troubleshooting

11. Promoting Your Site and Obtaining Links

12. Vertical, Local, and Mobile SEO

13. Data Privacy and Regulatory Trends

14. SEO Research and Study

15. An Evolving Art Form: The Future of SEO

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