The Business Environment Themes and Issues in a Globalizing World 4th Edition by Paul Wetherly, Dorron Otter ISBN 0192522388 9780192522382

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Product details:

ISBN 10: 0192522388

ISBN 13: 9780192522382

Author:  Paul Wetherly, Dorron Otter 

The Business Environment: Themes and Issues in a Globalizing World 4th Edition: Written by an eminent author team whose expertise spans the full breadth of the subject, The Business Environment provides comprehensive coverage and sound academic insight. The unique ‘themes and issues’ approach provides students with a consistent and holistic framework for analysing businesses and the business environment, as well as a reliable method to organize their thinking.

The core business environments and their interrelationships are explored using the established STEEPLE framework in Part One. Part Two then looks beyond these topics and invites students to analyse a range of contemporary issues such as globalization, corporate power, equal opportunity, and entrepreneurship.

A host of examples, “Mini-Cases”, and end-of-chapter case studies illustrate key topics in real-life, international, and wide-ranging business settings. Unilever’s corporate responsibility policy, Samsung and South Korean economic development, and Starbucks on sustainability are just some of the topical cases. “Stop and Think” boxes and end-of-chapter review and discussion questions help students develop critical thinking skills, while further reading and useful websites provide the starting point for research and exploration.

 

The Business Environment: Themes and Issues in a Globalizing World 4th Edition Table of contents:

1:Introduction: ‘Business’ and its ‘environment’ in a ‘globalizing world’, Paul Wetherly

Part One: Environments
2:The economic environment, Dorron Otter
3:The technological environment, Dorron Otter
4:The political environment, Paul Wetherly
5:The legal environment, David Amos
6:The social and cultural environment, Paul Wetherly
7:Can the marketplace be ethical? Corporate responsibility, Simon Robinson
8:The natural environment: Global warming, pollution, resource depletion, and sustainable development, Eamonn Judge

Part Two: Issues
9:How has macroeconomic policy changed in an era of uncertainty?, Chris Mulhearn and Mike Franco
10:Globalization of business: Good or bad?, Dorron Otter
11:Does business have too much power?, Paul Wetherly
12:Is inequality bad for business?, Dorron Otter and Paul Wetherly
13:Creating effective trading blocs: What lessons does the European Union provide?, Stratis Koutsoukos and Dorron Otter
14:What role for the public sector?, Paul Wetherly
15:From starting to scaling and beyond: How do entrepreneurs and SMEs innovate and grow?, Simon Raby and Geoff Gregson
16:Conclusion: Looking ahead-managing in a dynamic environment, Dorron Otter and Paul Wetherly

 

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