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The Communications Consultant s Foundation Leveraging Public Relations Expertise for Personal and Client Success 1st Edition by Roger Darnell ISBN 9781032012674 1032012676

Name: The Communications Consultant s Foundation Leveraging Public Relations Expertise for Personal and Client Success 1st Edition by Roger Darnell ISBN 9781032012674 1032012676
SKU: EB-34376816
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The Communications Consultant’s Foundation: Leveraging Public Relations Expertise for Personal and Client Success 1st Edition Roger Darnell Digital Instant Download

Author(s): Roger Darnell

ISBN(s): 9781032012674, 1032012676

Edition: 1

File Details: PDF, 3.16 MB

Year: 2021

Language: English

SKU: EB-34376816 Category: Business & Economics - Responsibility and Business Ethics Tag: Roger Darnell

Description

The Communications Consultant s Foundation Leveraging Public Relations Expertise for Personal and Client Success 1st Edition by Roger Darnell – Ebook PDF Instant Download/Delivery: 9781032012674 ,1032012676
Full download The Communications Consultant s Foundation Leveraging Public Relations Expertise for Personal and Client Success 1st Edition after payment

Product details:

ISBN 10: 1032012676
ISBN 13: 9781032012674
Author: Roger Darnell

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: • The basics of positive, proactive, strategic communications for individuals and organizations • What it means to be a PR expert in the creative industry and to do great work • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more • Customer service and all it entails • Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

The Communications Consultant s Foundation Leveraging Public Relations Expertise for Personal and Client Success 1st Edition Table of contents:

Part I Foundations

1 Reputation Management and Ethics

2 Creativity

3 Strategy

4 Personal Brands and Branding

Part II The Arena

5 Leadership and Management

6 Objectives

7 Business Brands and Branding

8 Business Development

9 Customer Service

10 Integrated Marketing in Action

11 Cash Flow and Project Flow

Part III Communications Consulting

12 The Communications Consultant in Practice

13 Consistencies and Variations by Client Size

14 Media and Its Usage

15 My Version and Your Version

16 Is Consulting Right for You?

Index

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Tags: Roger Darnell, Communications Consultant, Public Relations, Personal