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The Designing for Growth Field Book A Step by Step Project Guide 1st Edition by Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske ISBN 9780231537087 0231537085

Name: The Designing for Growth Field Book A Step by Step Project Guide 1st Edition by Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske ISBN 9780231537087 0231537085
SKU: EB-51909660
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The Designing for Growth Field Book A Step by Step Project Guide Jeanne Liedtka Digital Instant Download

Author(s): Jeanne Liedtka; Tim Ogilvie; Rachel Brozenske

ISBN(s): 9780231537087, 0231537085

Edition: Pilot project. eBook available to selected US libraries only

File Details: PDF, 1011 KB

Year: 2014

Language: English

SKU: EB-51909660 Category: Uncategorized Tags: Jeanne Liedtka, Rachel Brozenske, Tim Ogilvie

Description

The Designing for Growth Field Book A Step by Step Project Guide 1st Edition by Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske – Ebook PDF Instant Download/Delivery: 9780231537087 ,0231537085
Full download The Designing for Growth Field Book A Step by Step Project Guide 1st Edition after payment

Product details:

ISBN 10: 0231537085
ISBN 13: 9780231537087
Author: Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach. The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

The Designing for Growth Field Book A Step by Step Project Guide 1st Edition Table of contents:

The Four Questions

The Steps

Step 1: Identify an Opportunity

Step 2: Scope Your Project

Step 3: Draft Your Design Brief

Step 4: Make Your Plans

Step 5: Do Your Research

Step 6: Identify Insights

Step 7: Establish Design Criteria

Step 8: Brainstorm Ideas

Step 9: Develop Concepts

Step 10: Create Some Napkin Pitches

Step 11: Surface Key Assumptions

Step 12: Make Prototypes

Step 13: Get Feedback from Stakeholders

Step 14: Run Your Learning Launches

Step 15: Design the On-Ramp

What Now? What Next?

The Tools

Secondary Research

Direct Observation

Ethnographic Interviews

Job to Be Done

Value Chain Analysis

Journey Mapping

Personas

360 Empathy

Creating Posters

Brainstorming

Anchors

Bring-Build-Buy Map

Forced Connections

Combinatorial Play

Visualization Basics

Storytelling

Storyboarding

Co-Creation Tools

Templates

Resources

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Tags: Jeanne Liedtka, Tim Ogilvie, Rachel Brozenske, Designing, Growth, Project Guide