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The Global Foundations of Public Relations: Humanism, China and the West 1st Edition Robert E. Brown

Name: The Global Foundations of Public Relations: Humanism, China and the West 1st Edition Robert E. Brown
SKU: EB-34376778
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The Global Foundations of Public Relations: Humanism, China and the West 1st Edition Robert E. Brown Digital Instant Download

Author(s): Robert E. Brown, Burton St. John III, Jenny Zhengye Hou

ISBN(s): 9780815372486, 0815372485

Edition: 1

File Details: PDF, 7.17 MB

Year: 2021

Language: English

SKU: EB-34376778 Category: Business & Economics - Sales & Marketing Tags: 0815372485, 9780815372486, Burton St. John III, Jenny Zhengye Hou, Robert E. Brown

Description

The Global Foundations of Public Relations: Humanism, China and the West 1st Edition Robert E. Brown – Ebook Instant Download/Delivery ISBN(s): 9780815372486, 0815372485

Product details:

• ISBN 10:0815372485
• ISBN 13:9780815372486
• Author :Robert E. Brown, Burton St. John III, Jenny Zhengye Hou

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.

This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Table contents:

Chapter 1 The Humanistic Turn
Chapter 2 The Western rationales for public relations: The engineering of human interactions
Chapter 3 Ancient Chinese roots
Chapter 4 History and legitimacy in the West: Public relations aesthetics from Hippocrates to Lui
Chapter 5 The trajectory of practices and values of public relations in China: The ascent of a hu
Chapter 6 Turning to humanism: Merchants, guilds, and managed public communication in Medieval Eu
Chapter 7 Toward a new dawn of public relations: With charity toward all
Chapter 8 Crisis communication in China
Chapter 9 Crisis communication and humanism in Nigeria: Challenges and opportunities
Chapter 10 Public relations and the performance of everything
Chapter 11 Humanistic turn: A new home for public diplomacy?
Chapter 12 A humanistic turn of place branding in public relations: From marketing to a social sc
Chapter 13 A new model of humanistic PR: The social business

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