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Twenty First Century Celebrity Fame in Digital Culture 1st Edition by David C Giles ISBN 9781787542129 1787542122

Name: Twenty First Century Celebrity Fame in Digital Culture 1st Edition by David C Giles ISBN 9781787542129 1787542122
SKU: EB-43755608
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Twenty First Century Celebrity Fame in Digital Culture 1st Edition David C. Giles Digital Instant Download

Author(s): David C. Giles

ISBN(s): 9781787542129, 9781787437081, 1787542122, 1787437086

Edition: 1

File Details: PDF, 2.96 MB

Year: 2018

Language: English

SKU: EB-43755608 Categories: Politics & Philosophy - Cultural, Society Tag: David C. Giles

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Twenty First Century Celebrity Fame in Digital Culture 1st Edition by David C Giles – Ebook PDF Instant Download/Delivery: 9781787542129 ,1787542122
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ISBN 10: 1787542122
ISBN 13: 9781787542129
Author: David C Giles

Over the first two decades of the 21st century, celebrity has undergone significant changes as mass media have shifted from a restricted broadcast model to a digital free-for-all. Existing celebrities have been forced to adapt their style of presentation to suit a more interactive environment where fans expect continuous access, while the emergent social media have generated new forms of celebrity that reflect the unique affordances of YouTube, Instagram and other platforms. In this book, David Giles argues that these developments are best understood by rethinking traditional concepts of media and audience in order to explain how a platform like YouTube has evolved its own media culture that affords a different type of celebrity to those associated with cinema, radio and television. Above all else, the 21st century celebrity is valued more for their (apparent) authenticity than for their glamour or talents, and Giles examines how that authenticity is a carefully crafted performance. Drawing extensively on the burgeoning celebrity studies literature, he explores the impact of digital culture on earlier concepts like parasocial relationships and celetoids as well as critiquing more recent ideas such as microcelebrity.

Twenty First Century Celebrity Fame in Digital Culture 1st Edition Table of contents:

1: Celebrity Studies and the Changing Media Landscape

Defining celebrity

Celebrity as Talk, Text or Sign

Celebrity as Lived Experience

Celebrity as Comparative Term

Towards a Material/Discursive Approach to Celebrity

Celebrity versus ‘stardom’

Celebrity as Vulgar Modernity

Stars and Star Studies

Industrial Aspects of Celebrity

The modern day: What do we mean by the digital era?

2: Towards a Theory of Media and Affordance

McLuhan: Putting the medium back into social media

McLuhanism vs Functionalism

What is a Medium?

Gibson: Rescuing affordance theory from the object-centred perspective

Implications for the study of celebrity

3: Celebrities and Their Audience(s)

Parasocial Interaction: Irrational Behaviour or Routine Audience Activity?

The Fan Studies Perspective

The ‘Celebrity Worship’ Perspective

Parasocial Relationships in the Digital Era

A Discursive Psychological Account of Parasocial Relationships

Part II: The Twenty-First Century and the Digital Imperative

4: The 2000s: Reality TV and ‘micro-celebrity’— webcam girls and bloggers

A Brief History of Audience Participation Media

Reality TV

Big Brother (UK): The Emergence of Celebrity Through Reality TV

Fourth Generation Reality TV?

Celebrities in Reality TV

Webcam Girls: The Origins of Microcelebrity

Micro-Celebrity: The Evolution of a New Concept

Micro-celebrity in Silicon Valley and Elsewhere

The Future of Micro-Celebrity

5: Twitter as ‘Fundamental’: The Obligatory Use of Social Media by Celebrities

Giles (2013b): Morrissey Falls Out with His (Online) Fanbase

Thomas (2014): John Cusack Goes Incognito, then Cognito Again

A Brief History of Celebrities on Twitter

Risky Business: When Tweeting to Millions Simply isn’t Worth it

Preserving the Star/Fan Hierarchy: Twitter as ‘Nothing New’

Celebrity-Audience Interaction on Twitter

Twitter Use as ‘Normal Social Interaction’

‘Social Media Natives’ and Twitter

Digital Pop Stars: Lorde, Stormzy, and the Next Generation

Crime Authors and Their Followers

Part III: New forms of Celebrity

6: YouTubers

The Emergence of YouTube as a Presentational Medium

The Second Generation of YouTube Celebrities

Genres in YouTube Celebrity

YouTubers as (Micro?)-celebrities

How can Someone with 62 Million Followers be a Microcelebrity?

The YouTube Audience and its Relationship with Vloggers

YouTube Celebrity as ‘Democratic’ or Otherwise

7: The Popularity and Appeal of YouTubers: ‘Authenticity’ and ‘Ordinariness’

What is Authenticity?

How YouTubers Construct the Authentic Self

Authenticity as a Product of “Liveness”

Threats to Authenticity: 1) Commercial Interest

Threats to Authenticity: 2) Acting and Censorship

Case studies of YouTube Celebrities and the Construction of ‘Authenticity’

Constructing the ‘Expert Consumer’: Bubzbeauty Product Reviews

The Making of the Authentic Self: PewDiePie

Conclusion

8: Instagram and the Rise of the Social Media ‘Influencer’ (with Lucy Edwards)

What Kinds of Influence?

Celebrities, Micro-celebrities or Meso-celebrities?

The Unique Affordances of Instagram

Instagram and Authenticity

Instagram: Conservative or Empowering?

Case Study: Interview with an Instagram Fashion Influencer

9: “What Else Does He Do?” Meme Celebrities

Nailing down the concept of the meme

Some examples of meme celebrities

Fenton: A Celebrity Dog

Gary Brolsma: ‘The Numa Numa Guy’

Ghyslain Raza

Laina Morris (‘Overly Attached Girlfriend’)

The celetoid comes of age

What makes memes so appealing?

Part IV: The Future of Celebrity

10: Snapchat, Persona Studies, and Twenty-First Century Political Celebrity

The peculiar phenomenon of Snapchat celebrity

Persona Studies: are we all celebrities now?

Political celebrities or celebrity politics?

Populism, Social Media, and the Figure of the (Political) Outsider

Is Politics Changing?

POSTSCRIPT: Conclusions and reflections

References

Index

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Tags: David C Giles, Twenty First Century, Digital Culture