Ultimate Guide to Link Building How to Build Website Authority Increase Traffic and Search Ranking with Backlinks 2nd Edition by Garrett French, Eric Ward 9781613084090 1613084099

Ultimate Guide to Link Building How to Build Website Authority Increase Traffic and Search Ranking with Backlinks 2nd Edition Garrett French Eric Ward – Ebook PDF Instant Download/Delivery, ISBN: 9781613084090, 1613084099

Product details:

• ISBN 10:1613084099
• ISBN 13:9781613084090
• Author: Garrett French, Eric Ward 

Ultimate Guide to Link Building
How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

Table contents:

Chapter 1: A Brief Introduction to Search, Links, and Link Building
A Brief History of Links and Search Engines
Enter Google
Chapter 2: What Makes a Website Link-Worthy?
Useful Content Earns Links
What Is a Link-Worthy Site?
Chapter 3: Link-Building Campaign Design
Planning Campaign Scope: Six Factors that Impact Campaign Design
Hire (or Be) a Link Strategist
Chapter 4: Effective Link-Building Campaign Metrics
Link Building for Increasing Search Engine Rankings
Link Building as Market Engagement
Chapter 5: Linkable Assets
Linkable Asset Analysis
Common Linkable Asset Categories
Identifying Competitor and Other Market-Determined Linkable Assets
Identifying and Evaluating Your Existing Linkable Assets
Chapter 6: Link-Opportunity Types
Going From Linkable Assets to Link-Opportunity Types
Common Link-Opportunity Types
Chapter 7: Conducting a Link-Opportunity Analysis for Your Keyword Space
Know Your Market-Defining Keywords (MDKWs)
Design Queries for Each Opportunity Type
Analyzing Your Results and Simple Recalibrations
Chapter 8: Link Prospecting
Traits of an Opportunity Prospector
Link-Prospecting Methods
Seven Types of Keywords for Link-Prospecting Queries
Anatomy of a Productive Link-Prospecting Query
Competitor Backlink Prospecting
Automating Your Link Prospecting with RSS Aggregation
Chapter 9: List-Scrape Prospecting for Link Builders
List Hunting
Brainstorm a Relevant Pitch
Scrape the Blog List
Outreach
Chapter 10: Prospecting for Blogs and Content Ideas Using Auto-Complete Suggestions
Audience Research: Content Title Analysis
Chapter 11: Qualifying Link Prospects
Qualifying Link Prospects Based on Available Metrics
Manually Making Prospect Qualifications
Tools for Faster Manual Qualification
55 Link-Opportunity Qualifiers
Chapter 12: What Is Link Trust?
Spotting Signs of Trust
How to Get Tier One Links
Chapter 13: Building Relationships
The Preciprocation Concept
Building Preciprocated Relationships into Links
Develop Your Content Promotion Network (to Tap into Others’ Networks)
Overpreciprocating: The Dangers of Always Being the “Platform”
Chapter 14: Analyzing Market Pains to Create Highly Linkable Content
How-Tos, Guides, and Other Informational Wonders for DIYers and Curious Prospects
Identifying Linkable Content in Your Market
How Reciprocal Links Can Be Viable
Linkable Content Can Generate Conversions, Too!
Engaging Your Internal Thought Leaders and Subject-Matter Experts
Tip-Based Content: How to Research, Scale, and Promote
Chapter 15: Link Acquisition
Designing the Pitch: Before Sending Your Link Acquisition Emails
Warmer Relations: Sending “Preciprocation” Signals in Every Email
Demonstrating Concern for Their Audience’s Needs
Suggesting “Mentions” or “Sharing” Instead of Requesting Links
How Much Customization Is Enough for Your Outreach?
Sending Your Emails
Handling Outreach Responses: Ignores, Accepts, Declines, and Counters
Acquisition Tracking: Keeping Tabs on Your Efforts
Submission Acquisition: Covering Your Bases
Everything You Need to Know about Subject Lines for Link-Building Emails
12 Elements of Irresistible Submission Requests
Chapter 16: Analyzing BuzzStream Data
Key Takeaways
Methodology
Overall Reply Rate Trends
The Impact of Personalization on Reply Rates
Campaign Results by Outreach Sender Type
Trends of Top Performers
Chapter 17: Putting the Pieces Together: Link-Building Campaign Templates
The Ultimate Resource Aggregation Piece
The Group Interview/Survey of Experts and Other Market Participants
Question Design: Warning … You Get What You Ask For
Your Own High-Quality, Lead-Generating, Brand-Building Content
Expert Engagement: The “Writing Assignment”
Free Products and Services: Contests, Donations, and Giveaways
Chapter 18: Building Links and Expertise with Guest Post Placement Campaigns
Citation Justification
Building Links to Sales Pages
Creating “Citability”
Recognizing the Practitioner Action Cycle
Know Your Audience’s Name
Quick Viability Check—“[Target Audience]” + Intitle: “Write for Us”
Identify the Volume of Placement/Posting Opportunities
Gauge the Quality of Placement Opportunities
Quantify the Level of Expertise in Existing Guest-Published Content
Gently Cross-Examine the Client Before Signing that Contract
Tracking the Outreach Phase’s “Moving Parts”
Outreach: What’s Templatable, What’s Not
Outreach Execution Advice
Chapter 19: Creating Broken Link-Building Campaigns
Search for Links Pages
Scrape Outbound Links from the Pages
Check the Status of Each Outbound Link
Recheck the Status of Each Dead Link for Final Verification
Gather Metrics for the Dead/Unresponsive Pages
Review Dead Pages by Hand
Pull and Qualify Dead Backlinks
Broken-Link Outreach
Link Equity Salvage Campaigns
Chapter 20: Bulk Outreach and Link Building
From Link Builder to Email Marketer
Lists of Prospects Are Everywhere
Create Offers that Work at Scale
Write Powerful Pitch Templates
Simplify Your Prospect Qualifiers
Simplify Your Campaign Success Metrics
Educate Yourself on CAN-SPAM
Chapter 21: Local Link Building with Sponsorships
Sponsorships: A Hyper-Local Marketing Channel
How Big Brands Measure Sponsorship Success
Who’s Already Doing Local Sponsorships at Scale?
Campaign Prep: A Few Last-Minute Secrets
Sponsorship Prospecting
Local Sponsorship Outreach
Selecting Sponsorships
Sponsorship Fulfillment
Maximize the Benefits of Local Sponsorship
Local Sponsorship Measurement
Know Your Local Branding Limits
Local Blog Engagement for Local Links and Visibility
The Guide to Local Link Building Via Existing Relationships
Chapter 22: The Link Buying Guide
Why Buy Links?
When the Money Changes Hands
Time Limits and Link Rentals
Discovery Phase: Finding Good Link Partners
Due Diligence
Outreach
Negotiation
Follow Up
Checking the Code
Monitoring the Links
Chapter 23: Link-Building Lessons from Our Peers
Understanding Orphans and Silos
Infographics, Links, and Linkbait
Detecting Link Manipulation and Spam with Domain Authority
Using Paid Search to Support Link-Building Efforts
Directory Links: Are They Worth It?
Five Top Link-Building Tips
Filthy Linking Rich and Getting Richer!
Chapter 24: Epilogue

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