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Visible Signs An Introduction to Semiotics in the Visual Arts 4th Edition by David Crow ISBN 9781350164932 1350164933

Name: Visible Signs An Introduction to Semiotics in the Visual Arts 4th Edition by David Crow ISBN 9781350164932 1350164933
SKU: EB-50051844
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Visible Signs An Introduction to Semiotics in the Visual Arts 4th Edition David Crow Digital Instant Download

Author(s): David Crow

ISBN(s): 9781350164932, 1350164933

Edition: 4

File Details: PDF, 218.07 MB

Year: 2022

Language: English

SKU: EB-50051844 Category: Arts - History & Criticism Tag: David Crow

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Visible Signs An Introduction to Semiotics in the Visual Arts 4th Edition by David Crow – Ebook PDF Instant Download/Delivery: 9781350164932 ,1350164933
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Product details:

ISBN 10: 1350164933
ISBN 13: 9781350164932
Author: David Crow

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in ‘neutral’ communication (like emojis), and issues related to social media representation.

Visible Signs An Introduction to Semiotics in the Visual Arts 4th Edition Table of contents:

1. Components

What is Theory?

Saussure and Peirce

Linguistic Signs

Agreement

Linguistic Community

Grammatology and Deconstruction

Portfolio

Exercises

2. How Meaning Is Formed

Categories of Signs

Semiosis

Unlimited Semiosis

Value

Syntagm

Paradigm

Codes

Metaphor and Metonym

Portfolio

Exercises

3. Reading the Sign

The Reader

Barthes

Denotation and Connotation

Convention and Motivation

Language and Speech

Myth

Portfolio

Exercises

4. Text and Image

Digital and Analogue Codes

Advertising Writing

The Three Messages

Anchorage and Relay

Portfolio

Exercises

5. Official and Unofficial Language

Habitus

The Production of Legitimate Language

Capital

Rules

The Competition for Cultural Legitimacy

Major and Minor Language

Authorised Language

Unofficial Language

Unofficial Codes

Visual Dialect

Portfolio

Exercises

6. Symbolic Creativity

Hyperinstitutionalization

Play and Identity

Portfolio

Exercises

7. The Political Context of Signs

The Semiotics of Modernism

The Politics of Pictograms

The Politics of the Alphabet

Portfolio

Exercises

8. Junk and Culture

Dirt and Taboo

Rubbish Theory

Semiotic Categories of Objects

Rubbish as a Resource

Portfolio

Exercises

9. Open Work

What is Open Work

Information and Meaning

Openness and the Visual Arts

Openness and Information

Form and Openness

Portfolio

Exercises

Bibliography

Index

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Tags: David Crow, Visible Signs, Semiotics, Visual Arts