Visual Merchandising Window Displays and In store Experience 4th Edition by Tony Morgan 9781529423181 152942318X

Visual Merchandising Window Displays and In store Experience 4th Edition Tony Morgan – Ebook PDF Instant Download/Delivery, ISBN: 9781529423181, 152942318X

Product details:

• ISBN 10:152942318X
• ISBN 13: 9781529423181
• Author: Tony Morgan

Visual Merchandising
Window Displays, In-store Experience

Table contents:

1. The history of visual merchandising
The Development of the Department Store
2. The role of a visual merchandiser
What Makes a Good Visual Merchandiser?
The Day-to-day Role of a Visual Merchandiser
Visual Merchandising in a Department Store
Key Roles
Visual Merchandising of Multiple Chain Stores
Visual Merchandising of Small Retail Outlets
Visual Merchandising Online
Measuring Success
3. Store design
What Is Store Design?
Why Is Store Design Important?
Who Designs the Store?
Pop-up Shops
How Does Store Design Work?
Store Study: Kurt Geiger
4. Windows
The Importance of Windows
Getting to Know Your Windows
Planning a Window Display
Themes and Schemes
Budgeting
Props
Designing a Window Display
Store Study: Printemps
Colour
Window Prepping
Installing the Window Display
Store Study: Louis Vuitton
Lighting
Signage and Graphics
Film and Interactive Displays
Window Calendars
Maintenance and Budget
Store Study: Fortnum & Mason
5. In-store visual merchandising
What Is In-store Visual Merchandising?
Product Adjacencies
Floor Layouts
Platinum, Gold, Silver and Bronze Areas
Store Study: Bodega
Fixtures and Fittings
Wall Fixtures
Product Handling
In-store Displays
Hot Shops
Point of Sale and Add-on Sales
Signage and Ticketing
Case Study: Colorset
Lighting
Ambience
Retail Maintenance and Budget
Case Study: Harlequin
6. Mannequins
Choosing and Using Mannequins
Case Study: Hans Boodt Mannequins
Purchasing Mannequins
Dressing a Mannequin
Securing a Mannequin
Grouping Mannequins
Maintenance
7. Training, technology and tools
Training
Portfolios
Visual Merchandising Software
Equipment
Tools
Health and Safety
Lighting Chart

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